Integrated Media Measurement Lead at Meta in New York, New York

Job Description:

We're seeking an experienced Integrated Media Measurement Lead to develop, implement, and manage comprehensive media measurement strategies across offline and online channels for Meta's portfolio of brands. This critical role in our Global Media Foundations team will provide actionable insights to optimize media investments, drive business growth, and inform marketing strategies. We're looking for someone who is detailed oriented, collaborative, passionate about media metrics and who wants to make a significant impact in the world of media and advertising.

Integrated Media Measurement Lead Responsibilities:

• Design, implement, and maintain integrated media measurement frameworks across channels (TV, digital, social, print, outdoor, etc.)


• Develop and track key performance indicators (KPIs) to evaluate media effectiveness


• Analyze campaign results, identifying areas for optimization and improvement


• Collaborate with media agencies, vendors, and internal stakeholders to ensure data quality and accuracy


• Integrate data from multiple sources (e.g., media vendors, CRM, marketing automation)


• Collaborate to develop and maintain data management processes to ensure data quality and integrity


• Oversee data visualization and reporting to facilitate insights and decision-making


• Provide actionable insights to inform media planning, buying, and optimization


• Develop strategic recommendations to improve media effectiveness and ROI


• Collaborate with cross-functional teams (Marketing, Media, MarTech/AdTech, Decision Science, Data Engineering) to integrate insights into campaign development


• Present findings and recommendations to leaders and stakeholders


• Communicate complex analytics concepts to non-technical stakeholders


• Stay up-to-date with emerging media measurement trends, technologies, and methodologies


• Identify opportunities to leverage new tools and techniques to enhance measurement capabilities


• Collaborate with internal teams to integrate innovative solutions into media measurement strategies

Minimum Qualifications:

• Bachelor's degree in Marketing, Analytics, Mathematics, Statistics, or related field


• 12+ years of experience in media measurement, analytics, or marketing research


• Experience developing and implementing media measurement strategies


• Analytical and problem-solving experience


• Experience with data analysis tools (e.g., Excel, SQL, Tableau)


• Experience with media measurement platforms (e.g., comScore, Nielsen, Google Analytics)


• Experience working in a fast-paced environment with multiple stakeholders


• Experience presenting to and influencing at all levels of an organization


• Experience with data management platforms (DMPs) and customer relationship management (CRM) systems


• Understanding of marketing automation platforms and tag management systems

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$180,000/year to $252,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now