Marketing Manager III at Kforce Inc in Mountain View, California

Job Description:

RESPONSIBILITIES:

Kforce has a client in Mountain View, CA that is seeking a Marketing Manager III.

Core Responsibilities:

• Develop and execute a content marketing strategy and program that aligns with the company's business objectives and priority audiences (mid-market and enterprise customers)


• Identify content gaps and opportunities, conduct competitor analysis, and create an editorial calendar that supports the content plan


• Lead the creation and management of compelling, valuable, and shareable content that drives traffic, engagement, and conversions; This includes creating content briefs, assigning tasks, reviewing and editing content, and ensuring consistency, accuracy, and quality across all channels


• Track and report on content performance metrics and use data insights to inform content strategy, optimize content creation, and improve ROI


• Collaborate with other teams to integrate content metrics with broader business goals and performance indicators


• Partner with media agencies to amplify content


• Report on progress and metrics on a regular basis


• Ensure quality work is delivered on-time for all campaigns

REQUIREMENTS:

• Professional writing and ability to craft content for mid-market and enterprise level audiences


• Ability to work in a fast paced environment and think on your feet


• Hands-on experience managing various content projects related to product go-to-market, audience, and SEO improvements, and stakeholder management


• Experience working in B2B, preferably working in enterprise sales environments


• Strong partnership skills to work with different teams and creative, analytical, and strategic mindsets when it comes to content off-platform like social, influencers, and video


• Able to create a hypothesis, uncover web and content insights, and provide recommendations to optimize


• Comfortable working with multiple platforms and stakeholders, with a comfortable knowledge level of technical SEO


• Experience managing a content calendar, schedule, briefing agency topics, reviewing and editing for SEO and content accuracy, as well as reviewing, editing, briefing, and revising content drafts


• Foundational knowledge of on-page and off-page SEO


• Exceptional professional writing and interpersonal communications skills


• Strong ability to take strategic direction, research necessary tactics, and create a working process of execution


• Ability to self-start, organize, and manage multiple concurrent initiatives


• Practical problem-solving skills with experience in communication, email writing, software, and time management

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless
and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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