Local Marketing Account Executive at Cumulus Media Inc. in Columbia, South Carolina

Job Description:

Company Overview




CUMULUS | Columbia, SC currently features 5 stations in the Columbia area and surrounding counties. Our stations include: 107.5 WNKT-FM The Game - Home of Gamecock Sports, B106.7 WTCB-FM Adult Contemporary, KISS 103.1 WLXC Urban Adult Contemporary, 98.5 WOMG Columbia's Classic Hits, and ESPN - WISW 1320 Sports Talk. The cluster of 5 stations reaches thousands of listeners on a daily basis.


Position Overview




C
UMULUS MEDIA | Columbia, SC is seeking a talented and dynamic Local Marketing Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale's professional.


The Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.


Key Responsibilities & Qualifications



Key Responsibilities:

• Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives


• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing


• Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus' station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers


• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects


• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis


• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace


• Think creatively and generate original ideas

Qualifications:

• Proficient in Microsoft Office suite, social networking platforms and CRM tools


• Excellent communication skills


• Experience developing new business relationships in an outside sales role


• Excellent presenter to clients of sales opportunities and post-sale successes


• Strong understanding of lead generation and ability to connect with viable prospects


• Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business


• Positive attitude with the willingness to get beyond comfort zone to grow professionally


• High energy and passion for the job


• Flexible and creative


• Digitally savvy


• Entry Level to 2+ years in Sales background preferred


• Bachelor's Degree in Business, Marketing or related field is preferred

What We Offer

• Competitive Pay


• Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions


• Medical, Dental & Vision Insurance coverage


• 401K with company match


• Paid Vacation, Sick & Holiday time off


• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/



EEO Statement




CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

Apply Now