Content Strategist at Nemours in Wilmington, Delaware

Job Description:

Nemours is seeking a Content Strategist to join our Nemours Children's Health team in Jacksonville, FL or Wilmington, DE.

The Content Strategist will play a crucial role in developing, managing, and optimizing content across various platforms to support our mission of creating the healthiest generations of children. This position requires a strong understanding of digital marketing, excellent writing skills, and the ability to create engaging and informative content for diverse audiences.

Essential Functions

1. Content Creation: Develop high-quality, engaging, and informative content for Nemours.org and KidsHealth.org, brand social media channels, newsletters, blogs, and other digital platforms.

2. Content Strategy: Collaborate with the marketing strategy team to create and implement a comprehensive strategy that aligns content across channels, outlines the right messages for our target audiences, and supports our broader organizational goals.

3. SEO Optimization: Optimize content for search engines to increase visibility and drive traffic to our digital platforms.

4. Editorial Calendar: Maintain an editorial calendar to ensure timely and consistent content delivery in collaboration with all Marketing and Communications teams.

5. Research: Conduct research on relevant topics, trends, and best practices in children's health to inform content creation.

6. Collaboration: Work closely with Nemours Children's providers and associates to gather information and create accurate, empathetic, and impactful content.

7. Analytics: Monitor and analyze content performance using analytics tools, and adjust strategies as needed to improve engagement and reach.

8. Compliance: Ensure all content adheres to regulatory guidelines and organizational standards for accuracy, privacy, and sensitivity.

Benefits

• Paid Time Off: Six paid holidays annually and one day of paid volunteer time off.

• Paid Parental Leave: Six weeks of paid leave for new parents at 100% pay.

• Tuition Reimbursement: Up to $5,250 for approved courses.

• Retirement Savings Plan: 403(b) plan with immediate participation and matching contributions; 457(b) program for highly compensated associates.

• Insurance: Basic Life and AD&D

• Disability Coverage: Short- and long-term disability coverage at 60% of salary for non-work-related disabilities.

Requirements

Bachelor's degree in marketing, communications, journalism, or related field required.

Minimum four years of experience in content creation, digital marketing, or a similar role, preferably in a healthcare or nonprofit setting; five plus years preferred.

Familiarity with graphic design and multimedia content creation.

Knowledge of web analytics tools (e.g., Google Analytics).