Brand Marketing Associate Manager at Merz North America Inc in Raleigh, North Carolina

Job Description:

The Brand Marketing Associate Manager is part of the North America marketing organization. You are responsible for supporting brand marketing strategy and execution of tactical programs, driving the development and progress of brand marketing tactics, campaign materials, and tracking of sales programs to execute a best-in-class marketing strategy for the Merz Aesthetic assigned brand. In this role the assigned brand is Toxins. 

Responsibilities:

Brand strategy

• Initiate and manage the development of marketing campaign materials from start to finish with relevant cross-functional stakeholders, inclusive of websites, print pieces, and digital materials.


• Creative thinking for the development of new materials based on the strategic needs of the business.


• Lead and manage the development and approval process of copy and design.


• Launch finished materials into the market, inclusive of uploading to various online portals, field communications, and sharing documents with other internal teams for consistent use.


• Track and report material usage and campaign impact.


• Active communication with the Director of Brand Marketing, inclusive of problem/solution management, project development updates, and regular 1:1s.

Cross-functional communication and collaboration

• Lead and manage all communication with agency partners and relevant cross-functional stakeholders, such as creative agency, regulatory, medical affairs, and legal.


• Create launch timeline/deadlines, and actively communicate with relevant stakeholders on progress and completion.


• Engage with the commercial analytics team to better understand the business and uncover insights.


• Partner with Global Marketing and R&D counterparts to ensure best practice sharing across regions.


• Craft and deliver field communications as needed, collaborating with the sales/marketing communication team.


• Resolve inquiries forwarded from Injectables Marketing inbox related to assigned brand within a timely manner.


• Collaborate with DTC, Digital, Loyalty, HCP Education, and Internal training teams to ensure proactive learning and sharing of materials and needs.


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  Manage cross-functional communications to ensure brand marketing consistency, inclusive of medical affairs and sales.

Brand administrative functions

• Support the Brand Marketing team as needed, inclusive of scheduling meetings, agenda management, note taking, and communication with stakeholders.


• Manage HCP Contracting process for KOL initiatives.


• Manage budget and tracking of current projects and spend throughout the fiscal year. Including all SOWs and Pos/invoices for the assigned brand.


• Initiate and manage tracking and reporting of sales initiatives for marketing leaders.


• Evaluate weekly inventory report of all marketing material and ensure the marketing storefront is up to date with replenishments and new items.

Field Engagement & Travel

• Travel to include participation at select customer events and quarterly field ride-alongs for the purpose of gathering customer engagement and field insights.


• Attend various industry events as a representative of the filler team.

Other duties as assigned and functional skills related to the role

• Decision-Making Authority - within established guidelines, perform duties with minimal direction. Perform with minimal supervision tasks required to successfully complete assigned projects.


• Provide systematic and dependable follow-up, as well as a high level of organization and preparedness.


• Ability to work collaboratively in a team environment with a spirit of cooperation and as a relationship builder.


• Display excellent communication skills including presentation, persuasion, and negotiation skills in working cross-functionally and including the ability to communicate effectively and remain calm and courteous under pressure.


• Displays engaging interpersonal skills including the ability to think and act strategically, provide sound judgment, and provide a positive and energetic attitude.

Requirements:

• Bachelor's degree.


• 3+ years of marketing or project management experience.

Knowledge, Skills, and Abilities:

• A solution-centric mindset with a self-starter mentality, and confidence to problem-solve autonomously.


• Strong project management and/or marketing skills with experience in managing multi-stakeholder projects from start to finish.


• Deadline-driven mindset with the capability of maintaining high quality under tight deadlines.


• Strong organization/communication/prioritization skills.


• High proficiency with Microsoft Office 365 Suite and data analysis via Tableau.


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  Executive presence and professional demeanor -

  
  Proven ability to project confidence, credibility, and poise in all interactions.


• Strong presentation skills. 


• Ability to develop strong internal and external customer relationships.

Preferred:

• Previous experience/knowledge of Veeva, Ariba, Icertis, Porzio Engage


• Familiarity with Tableau. 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Marketing

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