Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers' audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households.
Job Summary
Effectv's day-to-day business, technology and data transformation, and growth strategy are all dependent on third party partners. Partners fuel each step in our prospect-to-pay cycle. They enable planning, activation, delivery, and billing of every campaign and therefore, every dollar of Effectv revenue.
The backbone of Effectv Partnerships is a clearly defined set of decision points and action items. Effectv Partnerships established and centralized a standard process for vetting, onboarding, and reviewing third party engagements. The team, led by the Sr. Director of Partnerships, oversees the successful execution of every step and ensures that stakeholders from across Effectv and CA functions are engaged at the appropriate time.
Effectv's partner portfolio consists of over 150 third party engagements spanning research & data, software maintenance & licenses, traffic & platform, outside services, demand side platforms, and cloud services. The Effectv Partnerships team, led by the Sr. Director of Partnerships, oversees every one of these relationships: representing the needs of our business, safeguarding the privacy and security of our data and systems, and negotiating commercial terms that drive savings to our bottom line. About 40% of these engagements renew annually and provide an opportunity to revisit business needs and ensure tight alignment between our investments and our strategic priorities.
The Sr. Director of Partnerships understands Effectv's business, our value proposition in the marketplace, and our tech and product roadmap. They stay current on developments in the advertising industry by attending onsite conferences and events and maintain a finger on the pulse of players in the ad tech and data ecosystem through recurring in-person and virtual meetings. The Snr. Director is responsible for nurturing interpersonal relationships with senior executives from key partners and facilitating thought leadership discussions with the Effectv executive team at intermittent in-person Strategic Partner Summit meetings. They bring a fresh perspective on how Effectv can achieve its business goals more efficiently and more effectively by partnering with third-parties that are leaders in their space.
The Sr. Director of Partnerships is responsible for identifying and strategizing plans to achieve long-term goals and objectives of the organization. Recommends the allocation of resources to existing businesses; identifies merger and acquisition opportunities. Plans the overall direction and financial planning of the Strategic Planning & Partnerships department. Provides leadership and direction for diverse and complex functions. Contributes to the development of the organization's business strategy. Interprets business strategy and develops organizational objectives to align with this strategy. Typically manages multiple teams of professionals.
Job Description
Core Responsibilities
Develop and foster interpersonal relationships with business and technology executives within third-party companies through recurring in-person and virtual meetings. Attend onsite industry events and partner engagements to stay current on trends in viewership, advertising, technology, and data. Host regular business reviews onsite with strategic partners to understand and influence their product and technology roadmaps in service of Effectv business objectives.
Oversee and manage the portfolio of 150+ third party partner engagements that underpin Effectv's business and facilitate our strategic growth. Provide the organization with visibility into the products and services made available via partnerships, to maximize value derived from our agreements.
Support business leadership as a thought partner, discussing near-term business needs and longer-term strategic objectives, and ways to meet them via partnerships. Host recurring information and alignment sessions in-person with functional leadership across Effectv and Comcast Advertising. Ensure that commercial terms with partners support Comcast Advertising and Effectv business strategy and financial obligations.
Collaborate with Effectv Procurement and Effectv business owners via in-person and virtual meetings to renew partner agreements and optimize the set of partners proactively and as opportunities arise. Negotiate commercial terms and where applicable, leverage broader Comcast NBCU partner relationships.
Manage the end-to-end partner onboarding process by which engagements are initiated and activated. Provide the organization with clear guidance, engender trust and adherence to process, and proactively addressed opportunities to improve execution. Uphold compliance with Comcast third party security, data privacy and legal requirements.
Develops Company's overall strategy and leads high-priority strategic initiatives. Communicates strategy in a meaningful way and develops objectives to align with the strategy.
Identifies, evaluates and recommends specific merger and acquisition opportunities; supports the execution of transactions and oversees post-merger integration efforts.
Contributes to business development and partnership discussions, including distribution, technology/product, content and monetization deals. Recommends strategic actions. Conducts business development discussions with potential partners.
Oversees business modeling and long-range financial planning.
Manages web analytics, reporting, yield management, forecasting and data strategy.
Evaluates the economics and business models of specific products/services, companies and industry sectors.
Oversees projects for environmental scans, organizational positioning analyses and other studies related to Company's growth and profitability.
Develops and provides guidance to Strategic Planning team.
Consistently exercise independent judgment and discretion in matters of significance.
Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s), and overtime, as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Business Strategies; Strategic Initiative; Planning Ability
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Master's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.