Copywriter at Meta in New York, New York

Job Description:

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.Our vision is fearless creativity that shapes the future of connection. With some of the industry's best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world's biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.We believe in attracting and nurturing world class talent with a focus on diversity, community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products.We're seeking a creative problem solver who is passionate about telling stories and crafting work that makes the technical feel human and authentic. You're a conceptual storyteller with a unique thinking who can bring groundbreaking ideas to life across all mediums and audiences. You'll work on campaigns across our family of apps, creating films, commercials, in-product mobile and long-form video, digital banners, and print media-helping set a high creative and strategic bar for Meta brand work. You have a dedication to craft in all facets of your copywriting and execution, helping round out a highly collaborative team environment.

Copywriter Responsibilities:

• Concept and create big ideas for all mediums, including mobile, social, app design/product, film, interactive, content, activations, OOH, print, experiential, events, etc.


• Understand how copywriting and conceptual ideas can be used to tell a story on behalf of a brand and within an app/product


• Communicate complicated technology topics in clear, concise ways to a non-technical audience


• Present ideas in a clear and focused way will be a key contribution to building consensus within the team


• Work collaboratively within a cross-functional team environment with art directors, designers, engineers, strategists, and product managers


• Work autonomously, demonstrating your ability to take initiative and lead projects


• Create original, breakthrough work


• Translate complex strategic approaches into easily accessible creative concepts

Minimum Qualifications:

• 5+ years experience in agency/in-house concepting and copywriting for global brands


• Demonstrated experience working on mobile-first social campaigns


• Experience crafting content that breathes humanity into technology in a way that is understood by audiences


• History of self-initiated projects


• Communication skills


• Must obtain work authorization in country of employment at the time of hire and maintain ongoing work authorization during employment

Preferred Qualifications:

• Experience working cross-functionally within a highly collaborative environment


• 7+ years experience in agency/in-house concepting and copywriting for global brands


• Experience in-product storytelling and project strategy


• Experience in pursuing emerging technologies


• Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$94,000/year to $142,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now