At Bella Lash, our mission is to accelerate the growth of our customers, employees, and our industry through ceaseless innovation, education, and constant improvement. We focus on providing our clients with the most innovative and highest-quality eyelash extensions and products. We are committed to offering world-class service and convenience with a hyper-focus on providing a memorable experience to drive brand awareness and loyalty. Our goal is to empower more of humanity to feel beautiful and confident because when you feel good, you look great.
We look for dynamic people who enjoy solving problems, bring innovative ideas, and are ultimately curious. We want people who strive to improve themselves and to be continually learning. We like to work hard but also enjoy what we do by developing meaningful work and high-quality relationships with our people and the clients we serve.
The Content Creator is key in producing marketing copy to advertise our products, writing blog posts about industry-related topics, and promoting our content on social media.
The Content Creator will primarily be focused on the following:
Design and develop creative visual content to support the marketing and advertising activities of the Company.
Works closely with marketing, sales, and brand management personnel on digital media, event graphics, advertising campaigns, etc.
Oversee digital marketing and ensure the Company has an appropriate presence on social media, websites, search engines, etc.
Ensure that creative content aligns with the creative direction of the business unit.
Identify unique and creative solutions and ideas for internal customers.
Ensure that social media, websites, and other visual media content are up-to-date, clean, and supportive of the needs of the Company.
Help define the target audience and ensure a relatable tone is delivered to the market.
Support brand awareness and consistency through developing and implementing marketing materials and stylistic guides.
Develop and analyze metrics to track branding and marketing effectiveness and recommend appropriate changes.
Ensure that deadlines and deliverables are met and internal customer needs are met.
The preferred candidate for the Content Creator will have the following:
Bachelor's degree in graphic design, graphic art, advertising, visual communication, or a related field.
Five or more years of experience in a related field.
Portfolio must include all digital (mobile, web) work.
High level of creativity.
Detail oriented.
Strong verbal and written communication skills.
Adheres to the company's values and ethical expectations.
Strong in Adobe Creative Suite, particularly in Adobe Photoshop and Illustrator
Experience in video editing, photography, web development, etc., is highly preferred.