The Marketing Manager is responsible for the execution of marketing programs to generate new business, drive cross sell/upsell opportunities, and help advance existing opportunities for the sales and recruiting teams within assigned divisions. This individual will partner closely with the sales and recruiting teams and the broader marketing department to drive and execute marketing strategy.
Job Description
Strategic Planning and Execution - 40%
Creates demand and retention strategies that align with sales and recruiting teams
Interfaces with Sales to determine sales enablement needs
Work with Marketing to develop tactical plans, including campaigns, programs, and content
Sales Enablement - 30%
Communicates campaign deliverables, objectives, and timelines to teams
Provides support for successful program adoption
Works with sales operations team to align marketing objectives with sales and recruiting initiatives
Reporting and Data Analytics - 15%
Analyzes pre-determined KPIs with sales team leadership and adjusts programs as needed
Works with data team to generate insights about marketing direction
Market Research and Intelligence - 15%
Understands and translates the industry landscape and key issues and monitors trends
Defines market opportunities
Works with divisional leadership to learn specialty-specific market challenges
Proactively addresses market trends and competitive activity
SECONDARY FUNCTIONS (IF APPLICABLE)
May attend sales and recruitment conferences as needed
May work on special projects or other duties as assigned
SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY
May communicate with clients and clinicians as needed
QUALIFICATIONS - EDUCATION, WORK EXPERIENCE, CERTIFICATIONS
Bachelor's degree or equivalent experience required
3+ years of experience in marketing, brand management, and/or sales enablement
KNOWLEDGE, SKILLS, AND ABILITIES
Ability to adhere to and exhibit the Company Values at all times
Working knowledge of Microsoft Word, PowerPoint, Outlook, and Teams
Advanced Microsoft Excel skills
Working knowledge of Salesforce or relative CRM systems
Strong understanding of demand generation strategies and tactics
Ability to perform market and competitive research
Ability to effectively manage multiple competing priorities in a fast-paced sales environment
Strong communication skills - both oral and written
Ability to build strong business relationships at all levels
Excellent interpersonal skills
Strong attention to detail
Strong organizational and time management skills
Ability to work independently and collaboratively
Solid critical thinking and creative problem-solving skills
Ability to consistently meet goals, commitments, and deadlines
Ability to work with sensitive information and maintain confidentiality
Ability to travel up to 10%
KEY COMPETENCIES REQUIRED
Ensures Accountability
Customer Focus
Action Oriented
Decision Quality
Instills Trust
Plans and Aligns
Collaborates
Demonstrates Self-Awareness
Communicates Effectively
Strategic Mindset
PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTS
Typical office environment - sedentary with typing, writing, reading requirements
May be able to sit or stand
Speaking, reading, writing, ability to use a telephone and computer
Ability to exert up to 10 lbs. of force occasionally
Ability to travel up to 10% of the time
Ability to interpret various instructions
Ability to deal with a variety of variables under only limited standardization