Responsible for the development, maintenance, and management of select F&I product offerings at CNA National. Operates as the subject matter expert for Ancillary products. Manages the performance and effectiveness of assigned product portfolio. Coordinates project initiatives with management to ensure efficient, effective, and timely service to internal and external customers. This is not an IT role, but this individual will coordinate product development efforts with (IT, Risk Management, Sales, Marketing and other departments).
Essential Duties and Responsibilities
Responsible for the portfolio of Ancillary products at CNA National; this includes development and management.
Support product and program development through active management of the product development life cycle including development of the offering, coverages, launch strategy, revenue forecasts, and pricing.
Collaborate with departmental stakeholders to develop new product introduction plans and secure regulatory approvals, orchestrate product launch, publish marketing materials, conduct sales training, prepare services organization, and announce new products.
Plan and execute post-launch product management functions including conducting post-launch audits, tracking customer satisfaction, reassessing industry movements, conducting win-loss studies, and evaluating metrics and KPIs
Conduct product comparisons against identified competitors on a consistent and as needed basis, identify opportunities, and work with other departments including sales to develop tangible actionable plans to leverage product differences
Collaborate with sales management to prepare short-term and long-term product sales forecasts for existing products and new products
Responsible for staying up to date on trends and developments within the functional area of expertise and the industry
Conduct competitive analysis including market, competitors, and products
Education
Bachelor's degree in Business Administration, Marketing, Product Development/Management, or related field or equivalent work experience
Experience
The ideal candidate will have experience working for an F&I Provider or OEM developing / overseeing F&I Products and possess experience with Ancillary products in this space.
At least three years of experience in progressive product requirements design, development and/or implementation within the vehicle service contract industry, with a minimum of two years in a team or product leadership position, preferred.
Skills, Knowledge, and Abilities
Ability to drive results by identifying, analyzing, and resolving problems within scope of responsibility.
Flexible and capable of prioritizing and managing competing tasks, timelines, and work streams.
Ability to identify, analyze, and interpret trends or patterns in data sets.
Ability to collaborate and actively engage in the determination of requirements, design, and execution efforts.
Strong project management skills
Excellent oral and written communication skills
Knowledge of the insurance industry, its products and services
Understanding of theories and practices for auto-dealer focused product development, program management, and market research preferred
Proficient in conflict management and interpersonal relationship building with stakeholders.
Knowledge of Microsoft Office Suite
Leadership and management skills demonstrating integrity and professionalism, preferred.