Octane convenes and enables the Southern California tech and medtech business ecosystem by connecting people, resources and capital. Octane will help create 55,000+ high-paying technology jobs in Southern California by 2030!
Octane's Focus Areas Include: • Connect - Created in 2002, the convening organization for innovation and content creation in Southern California. Includes 7 annual signature events (Tech Innovation Forum/OC Innovation Week, Octane Medical Innovation Forum, Ophthalmology Tech Forum, Aesthetics Tech Forum, Neurovascular Tech Forum, Cardiovascular Tech Forum, and High Tech Awards) and monthly programs. In addition, Octane has over 50 annual partners that support its mission. • Incubate & Accelerate - LaunchPad SBDC is an accelerator for Late Seed & Series A tech and MedTech companies. Since 2010, 1,964 companies have been assisted by Octane, creating 33,421 jobs and $8.3B in capital infusion. • Capital & Growth - Solutions to solve capital shortfall & accelerate the growth of revenue and job creation. Includes capital access (institutional, strategic, VC, private investor, Visionary Ventures & Elevation Ventures), operational expertise, shared services, and CEO/CMO Peer Groups. • AI & Analytics - Decision intelligence on startups and population health, and elevating Orange County's position as a global hub of AI innovation. • Community - The catalyst for job creation, diversity & inclusion. Core initiatives include Women Leaders of Octane, Non-Profit Accelerator, STEAM Ahead, Next Wave Leaders, and Healthsocal.ai.
Position Overview
Octane is seeking an energetic and motivated leader to spearhead the Marketing team and expand its business in Southern California and beyond. The Octane Director of Marketing is expected to be a key revenue and profit driver who will be responsible for overall strategy and execution for marketing. This Marketing leader will work closely with department heads to ensure alignment and report to the COO of the organization.
Scope of Responsibilities • Strategy - Create, develop, and implement strategic and executional marketing plans for the organization • Lead Generation - Generate qualified leads across all functions of the business including Partnership, Events, LaunchPad, Octane Capital & Growth, Octane Foundation for Innovation, and Healthsocal.ai. Qualified leads will tie to revenue generation and other success metrics as defined. • Sales - Lead sales strategy and sales of event ticketing and annual membership • Content Creation - Create original content to tell Octane's story in a compelling and concise manner that resonates with our network of constituents. Curate content through Octane's robust network of diverse thought leaders and subject matter experts. • Audience Engagement - Deploy strategic and targeted email marketing & social media campaigns that align with the organization's strategic focus. • Public Relations - Create and implement a public relations strategy to expand our footprint on a local, national, and global basis, leveraging Octane's strategic partners. • Technology - Utilize marketing platforms, automation, AI, and analytics tools and platforms (e.g., Salesforce, Pardot, Google Ads, Feathr, ZoomInfo, LinkedIn, Cvent) along with SEO strategies to drive customer acquisition, boost retention, and enhance overall customer experience. • Analyze - Dive into performance analytics, including reporting on key performance metrics, and give recommendations based on findings. • Collaborate - Work directly with Octane Partners and Sponsors to create aligned marketing campaigns that deliver high value to both the client organization and Octane. • Financials - Manage the annual marketing budget to align with the annual operating plan, and manage the event ticketing and annual membership reporting. • Other duties as assigned
Experience & Education Base • Marketing & Sales Experience - Candidates must have 8-10+ years of work experience in Marketing & Sales. Candidates must have current/recent experience in creating, developing and implementing both strategic and executional marketing plans. Candidates must also have current/recent experience in sales revenue generation directly tied to marketing efforts. • Services Experience - Ideally, candidates will have experience marketing branded services (versus just products). • Marketing Technology Experience - Candidates must have experience working with a variety of marketing and marketing automation tools, such as:
o Pardot and/or Hubspot sales and marketing products
o Salesforce sales and marketing products
o Google suite of marketing products
o Adobe Create Suite
o ZoomInfo
o Feathr (Display Ads)
o Social Media: LinkedIn, Instagram, Facebook, Twitter, TikTok
o WordPress
o Cvent (Mobile App Platform) • Team Leadership - Demonstrated success leading, developing and training a team. • Educational Background - Bachelor's Degree in related field required. MBA or related Master's Degree preferred.
Skill Set • Direct & digital marketing skills (technically proficient) • Strategic planning and implementation (create vision & strategy, drive execution and results) • Innovative and creative thinking (think out of the box) • Strong financial management (focus on performance and ROI) • Highly analytical (leverage data in good decision making) • Organizational leadership and team development (lead through influence) • Strong communication skills (verbal, written, listening, interpersonal) • Strong presentation skills (deliver the message clearly and effectively) • Organized and able to prioritize and manage multiple projects at once (strong tactical execution) • Collaborative (Entrepreneurial team player, willing to roll up their sleeves to get the job done)
Personality Traits • Growth mindset • Results oriented • Proactive, self-starter who holds themselves and teammates accountable • Personable and a relationship-based communicator • Client-centric attitude that operates with a balance of strategy and timeliness • High integrity and trustworthy • Intellectually curious • Enthusiastic • Strong work ethic
Equal Employment Opportunity
At Octane, we value bringing together individuals from diverse backgrounds. As an equal opportunity employer, we do not discriminate based on race, color, religion, national origin, age, sex, physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.
Contact
Jenny de Anda Fast
Office Manager, Octane
jenny@octaneoc.org
To learn more about Octane, visit https://octaneoc.org/. To view Octane's Annual Impact Report, visit https://octaneoc.org/#impact.