Morae Global seeks to find the best and the brightest people - those who understand what it takes to deliver top-quality solutions for our clients.
We are seeking a Content Development Director, you will be responsible for creating, curating, and managing high-quality content that enhances our organization's brand, engages target audiences, and supports business development goals. Your work will involve producing a range of content types including articles, whitepapers, case studies, and digital media tailored to the legal sector.
Key Responsibilities:
Content Creation:
Develop clear, compelling, and informative content for various channels including websites, blogs, social media, newsletters, and legal publications.
Create content that aligns with the firm's brand voice and meets the needs of legal professionals and potential clients.
Research and Analysis:
Conduct thorough research on legal topics, industry trends, and client pain points to ensure content accuracy and relevance.
Analyze competitor content and industry developments to identify content opportunities and gaps.
Content Strategy:
Collaborate with the marketing and business development teams to develop and implement a content strategy that supports business objectives.
Plan content calendars, set priorities, and manage deadlines to ensure timely delivery of content.
Editing and Proofreading:
Review and edit content for clarity, grammar, and consistency.
Ensure all content meets high standards of quality and adheres to legal and ethical guidelines.
SEO and Optimization:
Implement SEO best practices to optimize content for search engines and improve online visibility.
Monitor content performance using analytics tools and adjust strategies as needed to enhance engagement and reach.
Client and Stakeholder Engagement:
Work closely with attorneys, legal experts, and other stakeholders to gather insights and ensure content accuracy.
Develop content that addresses the interests and needs of clients and potential clients.
Content Distribution:
Manage the distribution of content across various channels and platforms to maximize reach and impact.
Leverage social media, email marketing, and other tools to promote content effectively.
Innovation and Improvement:
Stay informed about industry trends, emerging content formats, and best practices.
Continuously seek opportunities to innovate and enhance the content strategy and execution.
Qualifications:
Bachelor's degree in English, Communications, Marketing, or a related field; advanced degree or specialization in legal writing is a plus.
Proven experience in content development or a related role, preferably within the legal services industry.
Strong understanding of legal terminology and concepts, with the ability to translate complex legal information into accessible content.
Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
Proficiency in SEO techniques and content management systems (CMS).
Familiarity with analytics tools (e.g., Google Analytics) and content distribution platforms.
Strong organizational and project management skills, with the ability to handle multiple projects and deadlines.
Preferred Skills:
Experience with legal marketing or business development content.
Knowledge of content creation tools and design software (e.g., Adobe Creative Suite).
Understanding of legal compliance and ethical considerations in content creation.
About Morae:
Morae is a dynamic, high-growth organization that provides an integrated suite of solutions to corporate law departments and law firms, and partners with leading software and services providers, both within and outside the legal industry. We are a young company but are made up of seasoned professionals in the legal industry, with a focus on building productive long-term relationships with employees and clients in an environment where collaboration is encouraged, knowledge is shared freely, and diversity of thought, cultures, communities, and points of view is embraced. Our team has the vision to create an effective solution for any business problem and the experience to execute that vision. Learn more at moraeglobal.com. Our privacy policy can be found here https://www.moraeglobal.com/privacy-policy