Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
The Brand Partnership & Engagement team is looking for a highly motivated, creative and organized teammate to drive effective usage of our 90+ partnerships and $100M+ investment of local and national deals across key consumer passions. This individual will be responsible for developing and executing creative engagement through sponsorship activation, in-venue experiences & creative, on-site activations, experiential marketing, content creator activations, earned media, industry relevance, community engagement & more.
The mission of the Brand Partnership and Engagement team is to connect consumers deeper to what they love through innovative and strategic partnerships that put our brands on the "Big Stage" and provide moments of high engagement. The Manager of Brand Partnership Engagement will be a key executor to accomplish this mission. This role will report to the Director, Brand Partnership and Engagement.
Job Description
Core Responsibilities
Collaborating with internal and external teammates, execute creative plans that allow us to execute prominent and consistent awareness of our shared equity with partners via an effectively managed brand partnership portfolio
Support the development of multi-sensorial experiences that have cultural breakthrough and build emotional connections
Lead the development of post-launch brand and business reporting, including the executive level communication, across all partnership engagement programs
Key Marcom member of the Brand Partnership & Engagement team, supporting all partnership creative usages and executions, working closely with our advertising, retail, creative, brand strategy, programming, partnership management, division and agency teammates.
Develop and execute creative engagement plans across our entire portfolio including national sports partnerships, local sports/venue creative, gaming creative execution, media partnerships, multi-cultural partnerships & more.
Support the creative development process across the portfolio of National Sports, Gaming, Multi-Cultural, and Divisional/Regional Partnerships Marcom lead for all partnership engagement
Ensure cross-functional teams are aware of all Brand Partnership related creative opportunities, including the communication of the Partnership Engagement Plan of Record.
Serve as a team member of the Brand Partnership team across all campaigns with potential integrations across retail, IMC/advertising, editorial, experiential and internal/external communications.
Stay knowledgeable on partnership integration best practices, including understand competitive integrations and general best practices.
Understanding of the Comcast partnership landscape to ensure compliance across partner guidelines.
End-to-end responsibility around content creators, including selection, management & engagement
Support the development of all sponsorship creative needs, and align with IMC team for division/acquisition media tactics
Ensure messaging strategy alignment with brand POR and NBC Sports for all HQ-led media elements, RSN snipes, Olympics, etc.
Coordinate delivery timeline of toolkits with IMC team to impact Division creative
Support Sr. Specialist with all necessary legal reviews and creative feedback
Support planning process with IMC team to produce partnership-specific creative
Develop creative briefs for partnership led programs, to drive messaging and creative execution for all content creator content campaigns
Other duties and responsibilities as assigned
Other requirements:
Agency management experience and proven ability to inspire agency performance
Creative thinking with the ability to push past the status quo and through audience driven knowledge have the brand breakthrough in unique ways beyond traditional media.
Experience and ability to excel in a large, fast-paced, complex environment
Ability to apply a solution-oriented approach; proven problem-solving skills
Proven track record in project management
Excellent interpersonal, oral and written communication skills
Excellent organizational skills and meticulous attention to details
Works well under pressure and tight deadlines; strong time management skills
Ability to manage multiple tasks at once and deliver results
Proven self-starter that is willing to take initiative, make decisions and handle various management styles
Strong team player
Ability to demonstrate consumer-first mentality
Experience in developing and executing marketing strategies; has an understanding of the creative development process a plus
Ability to travel as needed
Comfortable working nights/weekends as needed
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Marketing; Partner Engagement; Communication
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.