Social Media Manager at Westminster Services, Inc. in Orlando, Florida

Job Description:

Make a difference in people’s lives as a Brand and Social Media Manager!

We are seeking a dynamic Brand and Social Media Manager to enhance our brand engagement through social media content and to elevate our organization's online presence. Our organization is Florida’s largest not-for-profit provider of senior housing and services and makes a difference in the lives of more than 7,000 residents and 2,500 team members, every day. This role would be ideal for someone who is passionate about creating and managing top-notch social media content and driving brand consistency across all platforms.

Key Responsibilities:

• Social Media Management: Oversee and enhance the organization’s social media presence, aiming to deepen engagement and boost brand awareness among target audiences.


• Content Creation: Write, edit, and produce compelling text, graphic, and video content that showcases the organization as a leader in active residential experiences and a premier employer.


• Content Planning: Maintain a dynamic content calendar to ensure all online channels remain engaging, relevant, and aligned with strategic objectives, collaborating cross-functionally within the Community Support Services team.


• Brand Representation: Ensure brand consistency across all channels, including the online store and internal digital platforms, to effectively reach residents, prospective residents, and team members.


• Reputation Management: Monitor and respond to reviews, comments, and inquiries to support the organization’s reputation management efforts.


• Visual Content Production: Capture and edit photos and videos to enhance the organization’s brand presence online and through social media.


• Graphic Design: Create and curate visual assets to complement social media and digital content.


• Public Relations Support: Collaborate with the Director of Marketing and Communications to develop and distribute communications that enhance brand perception. Support the organization in emergent crises through internal and external communication channels.


• Travel Requirements: Willingness to travel extensively (40%+) to various communities for content generation, with a flexible work schedule.


• Cross-Functional Collaboration: Contribute to the marketing team by supporting various assigned tasks.

Qualifications:

• Education: Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.


• Experience: Minimum of 5 years in brand management, particularly on Facebook and LinkedIn, with a proven record of successful campaign execution

If you're ready to make a significant impact to the success of one of the state’s most respected organizations, apply now to become a part of our innovative marketing team!

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