The Head of Creative is responsible for leading, managing and holding the Creative team accountable to ensure company delivers high-quality, results-driven work for our clients. From teaching and bringing up the skillsets of Creative team members to lending a hand when needed, this is a hands-on role that ensures that both our work and our Creative team are strong.
RESPONSIBILITIES:
Ability to lead, manage and hold Creative team members accountable for their work
Have a thorough understanding of all Creative tactics, including Content, Design and Video
Collaborate with the Head of Marketing and the Head of Development to ensure greater team success, as well as liaise with the Account team as needed
Understand client goals and work to develop strategies and tell their story through the creative process, including content, design and video
Understand and follow industry best practices to approach creative, digital and traditional media
Work with the Creative team to identify creative solutions to be implemented through marketing strategies
Ensure that the creative process is carried through from inception to completion
Nurture talent while working to grow skillset and knowledge
Offer solutions and build processes to help TKG improve and work smarter
Build consistency in deliverables among Creative team
Work closely with Creative, Marketing and Development teams on total client success
SKILLS & REQUIREMENTS
Understanding of core digital marketing tactics and how creative supports those efforts
Ability to mentor and teach the Creative team to bring up skillsets and ensure deliverables are on point
Self-manage time against workload and capacity
Remain current as trends evolve
Ability to work in a fast-paced agency environment
ACCOUNTABILITIES
LMA
Direct creative efforts
Ensure all visual and content elements align with the overall marketing strategy
Coordinate with all other Marketing Service Delivery teams
EXPERIENCE
Minimum of 8-10 years of successful results in Digital Marketing and Creative, with experience leading teams