Would you like to join a fast growing, Industry leading leading toy manufacturer known for creating innovative and engaging products for children?
Specializing in trend-driven, creative play items, the company offers a wide range of slime kits, arts and crafts, and sensory toys that encourage hands-on learning and creativity.
Do you have 7 years+ solid product design and brand identity experience?
Do you want the chance to create & develop a fun range of creative play items, slime kits, arts and craft?
If so, we want you to join the WeCool Creativeteam and become a part of our journey.
Want to know how? Just read on........
Who are WeCool toys?
WeCool Toys is a Global Designer and Manufacturer of Dynamic Toys, Crafts, Compounds and more. We own, operate, and manage all vertical and horizontal production, package, export and distribution processes.
WeCool Toys is a new member of Paladone Group Holdings
The Opportunity:
We are looking for a talented and experienced Product Designer to join the WeCool Team.
The senior designer is responsible for drawing, planning, building, and developing products in key product categories and driving the success of the We Cool brand through the creation of high-quality products and working on all stages throughout the creative process.
They are responsible from concept to design, layout, final artwork and pre-press reviews.
This role will also identify new opportunities and ensure there is product innovation, brand consistency, commerciality in all our products.
What are key duties of the role?
Brand
Responsible for brand ownership across concept, packaging, and product for relevant existing and new ranges
Ensuring that team adhere to guidelines/style guides associated with the brand.
Art working
Accountable for taking briefs directly and cascading briefs to the wider team.
Designs new product concepts, 2D product artworks and packaging designs.
Produce Design spec sheets
Responsible for creation of new templates for product and packaging
Liaises directly with product teams on artwork approvals, style guides and requirements for customer refreshes
Commercial understanding of Customer needs and cost targets
Responsible for making sure artwork is accurate in terms of copy, spelling, codes, die cuts, images, style guide rules to prevent amends prior to being uploaded into the system
Checking all artwork from Junior designers meets standards and feeding back artworks and amends accordingly
Style guides, Trends & Innovation
Takes a lead in identifying applicable design trends, planning new products, and presenting new ideas to the creative director and delegating as required to meet deadlines.
Designing and working with style guides and applying artwork to cutter guides
Photography & Presentations
Briefing photographer or conducting white back photography required for packs.
Assisting with art direction of products for lifestyle photography (suggesting assets for backgrounds/props/colours etc)
Photography retouching as and when needed.
Accountable for ensuring team update presentations including images/concepts to agreed ranges, ensuring any changes or amends are made to product and packaging.
Creative Research
Take ownership for conducting market and inspirational research in order to make commercial and creative recommendations in relation to packaging of current & future products and shares amongst WeCool design team
Working and demonstrating with a high degree of commercial awareness. Attending relevant internal or external meetings as required.
Takes ownership for conducting competitor analysis and competitor, assessing the strengths and weaknesses or current and potential competitors.
What we need you to bring to the team:
Minimum 7 years Solid technical expertise and experience in the toy industry and the product development life cycle and processes.
Intermediate skills in Adobe Creative Suite, Illustrator & Photoshop.
Knowledge and experience of Far East manufacturing
Experience working with licensed products is a plus
Intermediate skills in Microsoft Office, Excel, Word, Outlook
Minimum 7-10 Years Product Design and brand identity experience
Creativity & innovation
Commercial awareness & application
Strong Illustration skills / hand sketching skills
This is a terrific opportunity individual to be part of a growing business & utilise their skills within an a highly innovative team.
What is next?
If you are ready to join the WeCool team then click apply and submit your Resume, Covering letter . We aim to respond to all successful applicants within 5 working days.