As a CRO Designer at IOI Solutions, you will play a critical role in designing high-converting websites and landing pages that drive results for our clients. You will be responsible for creating visually compelling and strategically aligned designs that maximize conversions, improve user experience, and reflect our clients' brand strategies. You'll collaborate with copywriters, paid ads specialists, and marketing strategists to ensure that every design not only looks stunning but also performs.
Key Responsibilities:
Website & Landing Page Design: Create conversion-optimized designs using tools like Figma, Photoshop, and Illustrator to produce visually engaging and effective layouts.
Brand Strategy & Visual Identity: Understand and apply brand strategy to your designs, ensuring alignment with client goals, and be able to design logos and graphics that reflect brand identity.
Conversion Rate Optimization (CRO): Utilize CRO principles to design pages that encourage user interaction and lead to higher conversions. Optimize designs for lead generation, sales, and overall campaign performance.
Collaborate on Paid Ads Funnel: Work closely with the marketing and paid ads teams to design pages that align with funnel strategies and advertising goals.
Copywriting Integration: Understand copywriting basics and collaborate with copywriters to ensure that design and messaging work together seamlessly to drive conversions.
Graphic Design & Logo Creation: Develop custom graphics, visuals, and logos to support brand identity and enhance the overall design of websites and landing pages.
Tools & Platforms:
Design Tools: Figma, Photoshop, Illustrator
Collaboration & Project Management: Notion, Slack
Required Skills & Qualifications:
Proven experience in CRO and designing for conversion with a solid understanding of user experience (UX) principles.
Strong graphic design skills with the ability to create logos and supporting graphics.
Familiarity with paid ads funnels and the ability to design effective pages that support advertising objectives.
Ability to integrate copywriting with design to produce seamless, high-performing user journeys.
A well-rounded understanding of brand strategy and how it impacts design decisions.
Must have an existing portfolio showcasing your web, landing page, and graphic design work.
What We Offer:
Competitive living wage.
Comprehensive medical, dental, and vision plans for you and your family.
100% employer-paid health insurance for you, with a 50% contribution for dependents.
Mental wellness support, including access to certified therapists and Headspace membership.
Physical wellness benefits through Gympass.
Unlimited PTO with a minimum of two weeks required, along with paid company holidays and your birthday off.
Traditional and Roth 401(k) with a 3% company match.
Annual bonus based on tenure.
Paid Parental Leave.
End of Year Recharge (December 24 - January 1).
Annual Anniversary Trip to Newport Beach, CA.
Work Environment Requirements:
You will initially be required to come to the office for onboarding and early-stage meetings. Full remote work is earned based on performance but will still require attending in-person meetings as needed. You'll collaborate with your team primarily through Google Meet and Slack. A reliable internet connection, professional workspace, and comfort with design software and productivity tools are essential for success in this role.