ImageTrend, Inc. is dedicated to connecting life's most important data in the healthcare and emergency response community. We deliver software solutions, data analytics and services for EMS, hospitals, community paramedicine (CP), critical care, fire, and preparedness to enable fully integrated patient-centric healthcare and public safety. Our commitment to innovation, its clients, and providing world-class implementation and support is unsurpassed. Based in Lakeville, Minn., ImageTrend combines business analysis, creative design and data driven architecture to offer scalable solutions and strategies for today and the future.
Employment at ImageTrend is not just about doing a job; it's about being a part of a community. We are top-notch talent, passionate about making a difference through the work we do together!
Description:
The Product Marketing Manager is responsible for managing marketing awareness, engagement, conversion, and retention for their respective product line. They will need to actively engage with the product organization to understand their product(s) roadmap, new features and functionality releases, and how these releases align to target personas to develop and share messaging to stakeholders, drive renewals and upsell/cross sell revenue with the customer base.
What You'll Do:
Research the market and competitive environment for effective personas and product differentiation
Develop and manage the product positioning and messaging across media and engagement channels
Produce upsell and cross sell multi-channel, multi-touch marketing campaigns to drive qualified marketing leads and sales pipeline of current customer base across product portfolio
Create and implement customer-focused programs and cross-sell initiatives that focus on retaining and strengthening existing relationships
Align marketing initiatives to sales goals and effectively report and communicate key metrics to leadership teams
Monitor and analyze pipeline and make necessary adjustments to lead generation initiatives in order to maintain or exceed numbers
In coordination with the Product Team, align the product marketing calendar with timely assets for prospects and customer promotion, including videos, literature and other promotional materials
Create product and feature sales enablement assets to effectively communicate the value and benefits our products offer to our prospects and clients
Create product presentations and deliver to stakeholders
Proactively identify customer success and collaborate to bring those stories to life use in marketing
Act as an ally to sales team and cross functional teams to create compelling programming that complement organizational and business goals
Travel to orientation, industry or company events, and other onsite meetings as required
Additional duties as assigned
Requirements:
Degree in marketing, business administration, or related field or the equivalent combination of education and relevant experience
Product marketing experience, preferably in a high-growth SaaS company, with public safety or healthcare industry experience a plus
Proven experience managing product marketing process including messaging, positioning, and executing marketing plans in a cross-functional team environment
Expert communication skills and ability to collaborate effectively with internal and external stakeholders
Proven foundational marketing, content creation and management experience
Strong analytical and critical thinking skills
Excellent organizational skills, appreciation of critical timelines and strong work ethic
Ability to maintain discretion when handling proprietary and confidential information
Enthusiasm for learning and expanding knowledge or skills
Strong work ethic, integrity, honesty, collaboration and team orientation
Ability to travel up to 10% annually
Benefits and Growth:
Outstanding compensation package
Medical, dental, vision, and life insurance
401(k) matching
Paid Time Off
In office and remote work environments available
Perks in the office such as snacks, tap beer, and ping-pong
The ability to do meaningful, challenging work on a fun and collaborative team
For applicants that reside in the following states, California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents, please contact careers@imagetrend.com for salary range information.
At ImageTrend, we celebrate diversity and strive to ensure a workplace where everyone feels a sense of inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or status as a protected veteran.
If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at careers@imagetrend.com, and ImageTrend will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Employment Opportunity/M/F/disability/protected veteran status