Programmatic Marketing Specialist at The Judge Group Inc. in Los Angeles, California

Job Description:

Location: REMOTE

Salary: $40.00 USD Hourly - $48.00 USD Hourly

Description:
Programmatic Marketing Specialist


Contract Type: 1-year W2 contract, extendible (No C2C)
Location: Remote


Role Overview: Our client seeks a Performance Marketing Specialist to drive and scale new user growth through Programmatic channels in US and international markets for core payments business and SaaS products.


Responsibilities:

• Collaborate with Programmatic team members to develop acquisition (lower funnel) and brand awareness (upper funnel) strategies tailored to different country markets.


• Cultivate and manage strategic relationships with key publisher partners, negotiating favorable deals and ensuring optimal programmatic best practices.


• Own daily on-platform DSP campaign monitoring, pacing, optimization, tracking, and reporting.


• Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV, and other channel metrics.


• Identify opportunities for testing and improvements based on daily, weekly, and monthly trends.


• Work cross-functionally (creative, product marketing, brand) with a Programmatic lens to educate and meet acquisition goals and initiatives.


• Develop strong partnerships with our agency and other programmatic partners to ensure strategic alignment, best practices, and uncover testing opportunities.

Qualifications:

• BA/BS degree or equivalent practical experience preferred.


• 3+ years of demonstrated ability with programmatic advertising, both direct and via DSPs.


• Hands-on experience with DSPs (DV360, TTD, Amazon, etc.) and ad servers (CM360).


• Experience building and managing successful partnerships with publishers.


• Experience working cross-functionally and optimizing towards multiple KPIs.


• Strong grasp of analytics, testing, and metrics-driven (performance) marketing.


• Familiarity with ad serving, tracking, and attribution technologies.


• Excellent oral and written communication skills.

Contact: jwarchol@judge.com


This job and many more are available through The Judge Group. Find us on the web at www.judge.com Apply Now