Business Product Marketing Manager, Monetization, Instagram at Meta in Menlo Park, California

Job Description:

Instagram is looking for a Product Marketing Manager to join our Contextual Commerce team, which builds ad products that help people discover and engage with businesses and products they love. Product Marketing Managers are responsible for 1) being the representative of market in product ("inbound" work) by bringing the advertiser point of view into product strategy and development, and 2) being the representative of product back to market ("outbound" work) by leading go-to-market to launch ad products and drive advertiser adoption and revenue. The ideal candidate will have a multi-disciplinary background with strategy and analytical skills, and have some experience in consulting, go-to-market, product management or marketing, and/or digital advertising. We're looking for strong problem solvers who are passionate about understanding the needs of businesses in order to influence product roadmaps. They should be comfortable partnering cross-functionally to drive results within a fast-paced environment.At Instagram, we are focused on building a diverse and inclusive workplace. Our team is focused on amplifying diverse perspectives across our community, so we welcome you, your personal experience and different perspectives.

Business Product Marketing Manager, Monetization, Instagram Responsibilities:

• Drive product strategy in partnership with product management, engineering, design, user research, and data science


• Represent the market and influence the product roadmap through market research, competitive analysis, and qualitative feedback from businesses


• Lead and execute go-to-market plans, including coordinating and communicating the launch of new ad products both internally to sales and externally to the market


• Manage alpha/beta testing to ensure successful launches and to accelerate product-market fit

Minimum Qualifications:

• 5+ years working in management consulting, investment banking, business strategy or operations, product management or product marketing, digital advertising, or other analytical roles


• Experience influencing strategic decisions through structured frameworks, data-driven analysis, and clear recommendations


• Experience collaborating cross-functionally and managing multiple stakeholders


• Communication experience


• BA/BS degree

Preferred Qualifications:

• MBA degree


• Experience with go-to-market strategy


• Experience working with product teams and/or sales

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$128,000/year to $186,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now