Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won't just imagine the future-you'll create it.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
About this role
To win in the connected world, AT&T needs best-in-class marketing. This means we need marketing expertise engrained in our operations equipped with leading edge capabilities, tools, and methodologies. These need to be developed and embedded throughout the business, to keep pace with consumers and get ahead of the competition.
In this highly visible role, you will manage adoption of Marketing & Growth Organization playbooks and guidelines into all parts of the company, operationalize the marketing programs, and work to embed core tenets of our Marketing Charter through scaled efforts to build company-wide adoption of best-in-class marketing across AT&T.
The candidate will spearhead Workfront enablement and support inclusive of change management, communications, and training strategies to drive the adoption of new processes and tools, specifically Workfront, across our organization. This role will be instrumental in ensuring that our marketing team and partners embrace and effectively utilize new solutions to enhance efficiency and productivity.
The ideal candidate would be considered a subject matter expert in marketing fundamentals and have experience in driving change. They should be grounded in marketing resource management implementation strategy and continuous improvement and process optimization.
Key Responsibilities:
Workfront Adoption:
Develop and implement comprehensive change management strategies to support the rollout of new processes and tools.
Identify potential resistance and develop proactive strategies to mitigate risks.
Collaborate with cross-functional teams to ensure seamless integration of new processes.
Communications:
Create and execute a robust communication plan to keep all stakeholders informed and engaged.
Develop clear, concise, and engaging messaging for various channels (emails, newsletters, intranet, etc.).
Act as a liaison between the Marketing Operations team and other departments to ensure transparent and effective communication.
Training Strategy:
Design and deliver training programs to ensure all employees are proficient in new tools and processes.
Develop training materials, including guides, tutorials and more.
Conduct workshops, webinars, and one-on-one training sessions as needed.
Leadership:
Foster a culture of continuous improvement and innovation within the team.
Provide regular updates and reports to senior leadership on progress and impact.
Stakeholder Engagement:
Build strong relationships with key stakeholders across the organization to ensure alignment and support for change initiatives.
Facilitate feedback loops to continuously improve change management and training efforts.
Qualifications
Bachelor's degree in Marketing, Business Administration, Organizational Development, or a related field. Master's degree preferred.
Minimum of 6+ years of experience in marketing and marketing operations, change management, or a related field.
Minimum 3 years of experience with successful MRM (Workfront) implementation
Proven experience in leading change management initiatives within large organizations.
Exceptional communication and interpersonal skills.
Strong project management skills and ability to manage multiple priorities.
Demonstrated ability to develop and deliver effective training programs.
Experience in developing personas and utilizing them for strategic initiatives.
Strong analytical and problem-solving skills.
Location: Dallas, TX (Must be able to work out of our office location minimum 3 days per week)
Our Lead Marketing Manager earns between $130,700 - $196,100 annually. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected.
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.
AT&T is leading the way to the future - for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we've built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined.
Ready to #transformdigital with us? Apply now!
Weekly Hours: 40
Time Type: Regular
Location: Dallas, Texas
Salary Range: $130,700.00 - $196,100.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.