Associate Director of Digital Fundraising at Villanova University in Villanova, Pennsylvania

Job Description:

Villanova University

Posting Details

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Posting Details (Default Section)

Posting Number:	20244192S
Position Title:	Associate Director of Digital Fundraising
Position Type:	Staff
Location:	Villanova, PA
Recruitment Type:	Internal/External Applicants
Work Schedule:	full-time/12-months
Avg Hours Week
Department:	604 - University Advancement
Position Summary:	Ignite Your Career at Villanova University! Whether undergraduate or graduate, faculty or staff, each community member brings with them a wealth of experiences that enrich our University and shift our perspectives. As a part of this community, your work will improve lives and ignite change! Why work at Villanova? Join a mission-driven organization. Since Villanova University’s founding in 1842, we have been inspired by the values of truth, unity, and love, and are a community dedicated to service to others. Villanova has been included among the nation’s best colleges and universities. VU’s inclusion again in U.S. News & World Report’s 2023 “Best Colleges” rankings is another indication of the University’s continued prominence and forward momentum. We believe that an inclusive community fosters an understanding and appreciation for diversity among our students, faculty, staff and administrators. The Office of Diversity, Equity and Inclusion works to address issues of equity and justice in a variety of ways including workshops, events and employee resource groups Villanova’s most precious asset is our people. As an employee, you will receive a holistic benefits package, generous paid time off, a competitive retirement savings plan, flexible work options, wellness programs including gym membership, professional development, tuition assistance, and more. Villanova University has embarked on a 10-year strategic plan, Rooted. Restless., with the goal of enhancing the Augustinian Catholic living and learning experience for all members of our community. University Advancement is seeking exceptional talent to join our mission-driven team working together toward our shared vision for Villanova, fueled by the generosity of the University’s philanthropic supporters as we “keep moving” in the spirit of St. Augustine in the public phase of Villanova’s comprehensive capital campaign: Espiritus Nova. Under the supervision of the Director of Annual Giving Strategies, the Associate Director of Digital Fundraising will be responsible for managing digital solicitation and stewardship communications with the goal of acquiring, retaining and cultivating donors. The Associate Director will oversee all aspects of Villanova Annual Giving’s web presence and giving vehicles, including opportunities for enhancement. The Associate Director will consider current best practices in digital segmentation and new emerging fundraising technologies in executing campaigns including, but not limited to, Villanova’s annual day of giving, calendar year end, fiscal year end and crowdfunding initiatives. The Associate Director will support digital strategies in partnership with Annual Giving team members to ensure alignment with direct mail and phone solicitation campaigns. This role will also collaborate with staff in Advancement Services, Advancement Operations, Development Solution Design and University Advancement Communication to implement digital fundraising initiatives. The Associate Director will supervise the Assistant Director of Digital Fundraising who will support the overall planning, execution, and analysis of Annual Giving’s multi-channel digital fundraising campaigns. The Associate Director will support Annual Giving team goals and attend select University Advancement events throughout the fiscal year. Villanova is a Catholic university sponsored by the Augustinian Order. Diversity and inclusion have been and will continue to be an integral component of Villanova University’s mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University’s mission and values.
Duties and Responsibilities:	Manage Digital Strategies for Solicitation and Stewardship Efforts: In collaboration with the Director of Annual Giving Strategies, the Associate Director will lead the strategy for Advancement’s integrated digital fundraising campaigns throughout the planning, execution, performance tracking, data segmentation, creative direction, editorial review, and approval processes. Solicitation-specific campaigns will include utilization of GiveCampus, email marketing through Salesforce Marketing Cloud, paid and organic social media through Meta, X and LinkedIn as well as occasional digital advertising. The Associate Director will coordinate digital mass stewardship touchpoints, including automated communications and those with a digital incentive component. This role will provide recommendations for new uses of existing platforms for donor cultivation, solicitation and stewardship to consistently thank donors and highlight stories of impact. 1842 Day: The Associate Director will plan and execute the digital fundraising efforts for 1842 Day, Villanova’s annual day of giving, in collaboration with the University Advancement Communications and Development Solution Design teams. This includes messaging and content coordination of emails, social media, digital advertising, and web. Analysis of Digital Strategies: With support from the Assistant Director of Digital Fundraising, the Associate Director will utilize Salesforce Marketing Cloud, GiveCampus, Blackbaud’s Fundraiser Performance Management, Cognos, Power BI, and/or other platforms to analyze the performance of digital fundraising and stewardship strategies. The goal of this analysis is to identify areas of success, opportunities for growth and make recommendations to adjust strategies (i.e., audience, content, timing and channel) to continue improving donor retention and acquisition. The Associate Director will support overall Annual Giving and University Advancement initiatives to meet campaign goals, especially those related to donor participation. Initiatives include, but are not limited to, events related to Homecoming Weekend, Senior Class Gift and Reunion Weekend. This role will assist in managing student workers who support Annual Giving projects as needed.
Minimum Qualifications:	Bachelor’s degree required. Three to five years of experience in digital fundraising and/or marketing, preferably in nonprofit or education. The successful candidate will possess a foundation of general knowledge and skills in digital technology as well as demonstrated expertise with current and emerging trends in digital fundraising and engagement. Strong planning and administrative skills, ability to manage simultaneous projects, priorities and deadlines, excellent verbal and writing skills, committed work ethic, ability to collaborate and communicate internally with colleagues and externally with volunteers and donors required. Demonstrated leadership skills and the ability to work in a fast-paced environment required. Excellent communication, interpersonal and analytical skills required. Must be well organized and detail oriented. Experience with social media, email communication, and other digital technologies required. Knowledge of Microsoft 365 tools, including PowerPoint, Word, Excel, Teams and Outlook required. Knowledge of general office equipment, including personal computers required.
Preferred Qualifications:	Master’s preferred, preferably in Business/ Marketing/ Communications. Experience applying data insights to build strategic initiatives and measure results, including A/B testing and user optimization is preferred. Knowledge and skills in fundraising and online solicitation strategies strongly preferred. Experience creating effective digital campaigns, specifically through email, social media and web (paid and organic) preferred. Management experience preferred. Experience fundraising for or advocating on behalf of underrepresented groups preferred. Knowledge of Salesforce or other CRM platforms preferred.
Physical Requirements and/or Unusual Work Hours:	Occasional evening and weekend work required.
Special Message to Applicants:
Posting Date:	10/28/2024
Closing Date (11:59pm ET):
Salary Posting Information:	Commensurate with experience.
Salary Band:	15
Job Classification:	exempt

References Needed

References Needed

Minimum Number of References Needed	3
Maximum Number of References Needed	3

Supplemental Questions

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1. * How did you first hear of this employment opportunity?
   • Indeed.com
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