Marketing Manager - BD Alaris System at Becton Dickinson NA in San Diego, California

Job Description:

Job Description Summary

This role will be responsible for supporting platform marketing strategy for go to market excellence and driving in-market execution. This person will help drive launch readiness and business growth as measured by GPDS commercial excellence deliverables (target customers, segmentation, positioning) and supporting in-market initiatives to drive revenue, profitability, and customer satisfaction. He/she will be responsible for developing key insights into market opportunities, leveraging existing and new account data to create solutions to commercial barriers, shaping the market, and executing strategies to drive financial performance.



Job Description



We are the makers of possible


BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the creativity and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find ground-breaking solutions that turn dreams into possibilities.


We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.


Join a great team leading the fast-paced infusion delivery and connectivity space at one of the largest medical device companies in the world.!


We are looking for a creative, highly motivated marketer who can help drive growth for the BD Alaris™ platform. We need a passionate marketer who can lead in-market support efforts based on the products and organizational objectives set to deliver business results.


Do you like business strategy? Do you love uncovering reasons why people buy and working with cross-functional teams? The marketer who will thrive in this role is comfortable in undefined spaces and doesn't mind working at both a strategic and tactical level to influence the customer buying process and drive sales.


This role will be responsible for supporting platform marketing strategy for go to market excellence and driving in-market execution. This person will help drive launch readiness and business growth as measured by GPDS commercial excellence deliverables (target customers, segmentation, positioning) and supporting in-market initiatives to drive revenue, profitability, and customer satisfaction. You will be responsible for developing key insights into market opportunities, using existing and new account data to build solutions to commercial barriers, shaping the market, and implementing strategies to drive financial performance.



RESPONSIBILITIES:



In this role you will have deep solid understanding of the BD Alaris™ System and associated software applications. Core job responsibilities include:

• Leverage data from internal and external systems to find opportunities to meet business objectives and customer needs


• Continuously invest in understanding customer struggles and their strategic objectives, and create relevant marketing campaigns and initiatives


• Identify and communicate data-driven insights to help inform account behavior, segmentation, positioning and pricing.


• Support integrated marketing strategies for assigned product portfolio and coordinate their execution.


• Find opportunities to increase sales productivity and effectiveness in the field for in-market products.


• Supervise and report on effectiveness of marketing strategy execution, by leading the development and tracking relevant metrics and performance indicators.


• Help support organizational transformation by using data and technology to recommend new business models and processes

REQUIREMENTS



Experience and Education

• Bachelors in science, business, or related field. MBA or advanced degree a plus.


• Minimum of 3-5 years experience in marketing, and/or commercial-related experience in medical technology, diagnostics, life sciences, or other healthcare field with a consistent track-record of high performance and results. In lieu 3-5 years in business analytics with a strong desire to learn marketing.


• Strong preference for understanding the infusion space in the U.S.


• Proven experience driving insights from disparate sources of data


• Strong business and financial competence experience is desired.


• Experience in planning, executing, and measuring marketing programs strongly preferred.


• Background in and knowledge of connectivity and informatics is preferred.


• Experience working cross-functionally in a matrixed organization is preferred.

Knowledge, Skills, and Abilities

• A strategic vision with demonstrated analytical rigor, communication and project execution skills.


• A creative individual with an out-of-the-box mentality who is intellectually curious.


• Solid healthcare knowledge with the ability to engage in scientific discussions with colleagues, customers and KOLs.


• Excellent interpersonal skills with the ability to develop strong relationships with internal and external stake holders.


• Excellent presentation and communication skills for a wide variety of audiences


• Staying current on new trends


• Taking calculated risks with novel ideas


• Excellent organization skills and the ability to meet tight deadlines in an environment of competing priorities.


• Speaking up and doing what is right on issues that must be addressed.


• Self-starter with drive for execution, ability to work independently and maintain focus on key business drivers.


• Display strong analytical and critical thinking and reinforce this behavior in matrix interactions.


• Influence others: Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and timing skills.


• Ability to work effectively and collaboratively in a matrix environment.


• Demonstrate and promote leadership courage by doing what is right and by always keeping the customer at the center of every decision.


• Dealing with ambiguity: Demonstrate agility and action orientation when facing change and uncertainty. Effectively lead change and instill confidence.


• Encourage and promote inclusive and diverse thinking, from both an internal and external view.


• Excellent communication and interpersonal skills.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.



Why Join Us?



A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.


To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and aim to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.


To learn more about BD visit https://bd.com/careers


Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.



Primary Work Location

USA CA - San Diego Bldg A&B



Additional Locations




Work Shift



At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You .


Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.



Salary Range Information

$107,500.00 - $177,300.00 USD Annual Apply Now