Product Marketing Lead, Wearables Conversion - Reality Labs at Meta in Burlingame, California

Job Description:

Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. In Meta Reality Labs, we have a Business Group that includes the business, marketing, insights, and sales functions. Within this team, the PMM (Product Marketing Manager) organization leads Product Launch Strategy and In-Market business growth. It's an exciting time to join the Wearables product marketing team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth - and plan for an expanded portfolio of products in the future. We're looking for a Product Marketing leader who can manage a team of PMMs responsible for conversion and sales levers which go beyond any one channel, or product line to reach product market fit at scale by the end of the decade. PMMs reporting into this leader will be responsible for closely monitoring performance across multiple channels, partnering across sales and marketing to identify areas of opportunity to improve, and helping customers get the education they need to convert to purchase. You'll manage a team of In-Market PMMs working in service of unlocking the next phase of augmented reality adoption world wide.

Product Marketing Lead, Wearables Conversion - Reality Labs Responsibilities:

• Lead a team of Product Marketers responsible for the execution and management of conversion initiatives across the Wearables category


• Support the team in setting priorities, ensuring cross-functional support & resources, and unblocking as they navigate net new work streams across the company


• Partner with sales, marketing and external partners to deliver programs that improve customer experience in the shopping experience, and ultimately increase conversion to sale


• Identify opportunities to accelerate business growth and path to achieve business goals. Coach product marketers on your team through identifying strategic opportunities, forming hypotheses, advocating for and enabling a plan with cross-functional stakeholders at all levels.


• Bring a consumer lens to inform and guide in-market decisions and tradeoffs related to the audience targets, value proposition, product positioning, promotions, cost/pricing, distribution, global expansion, and lifecycle management


• Support all aspects of career and personal development for reporting team

Minimum Qualifications:

• 10+ years professional experience in product marketing or growth initiatives


• 5+ years of people management experience


• Experience leading projects that are net new for the organization


• Experience coaching team members through synthesizing qualitative and quantitative insights


• Experience partnering with sales, marketing, and external partner teams teams to deliver high impact campaigns through production and execution


• Experience working with cross functional, matrixed teams with high degrees of ambiguity


• Experience working in global marketing with hardware or physical products


• Experience working across a diverse set of sales distribution channels, including online, brick & mortar and partner-lead


• Proven communication skills (documents, presentations)


• Experience with consumer tech or CPG brands


• BA/BS degree

Preferred Qualifications:

• 10+ years professional experience in product marketing and/or technology


• MS/MBA degree or equivalent experience


• Experience driving sales & business growth


• Experience with Consumer Electronics hardware, partnerships, and channel execution


• Product marketing experience managing across a portfolio of products - comfort with projects that work across a multi-product portfolio and/or go deep on any on product


• Experience leading teams to drive initiatives that have not been done before - setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$189,000/year to $258,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now