Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won't just imagine the future-you'll create it.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
Summary:
In this highly visible role, you will embed core tenets of our Marketing Charter and value proposition through scaled efforts to build company-wide adoption of best-in-class marketing across AT&T. This role will lead the marketing talent development strategy focused on driving AT&T's skills transformation. This includes but is not limited to building a robust marketing training strategy, sourcing innovating learning solutions to meet marketers' needs, optimizing AT&T's marketing memberships and subscriptions strategy, leading the associated content strategy and evolution to achieve engagement, and developing a career pathing strategy for the function.
This position will play a key role in thought leadership across the strategic priorities for marketing, designed to accelerate performance across our entire population of Marketers. The role requires the individual to provide support at a strategic as well as operational level.
The ideal candidate would be considered a subject matter expert in marketing fundamentals and have experience in driving change. They should be grounded in the strategies of learning and development with an innovative lens towards skills transformation.
Key Responsibilities:
Lead AT&T marketing's talent development strategy including the identification of future marketing skillsets, how to evolve towards that objective, and execute against those strategies.
Work closely with cross-functional teams, including Marketing, HR, IT, and Operations, to develop a roadmap for marketing talent development and ensure that initiatives are aligned with overall business objectives.
Act as the subject matter expert on marketing talent development strategy best practices, trends, and emerging technologies, and bring these insights to AT&T to drive innovation and continuous improvement.
Collaborate with cross-functional teams to identify and prioritize marketing capability projects, and manage the end-to-end delivery of these initiatives, including the development of project plans, resources, timelines, and budgets.
Monitor and measure the impact of marketing capability initiatives and provide regular reporting and insights to senior leadership to inform decision-making and drive continuous improvement.
Develop a career pathing strategy for marketing that correlates competencies with critical roles in the business, allowing for internal lateral progression and advancement.
Develop and maintain strong relationships with key stakeholders, to ensure that marketing capability initiatives are aligned with business goals and priorities.
Qualifications:
Experience in holistic marketing across multiple brands at large companies
Expert in leading marketing transformations across multiple marketing teams
Expert in learning and development with an eye towards innovative solutioning
Experience in project management including creation of communications and program management
Management of large-scale teams and projects, including cross-functional collaboration
Experience in talent development or related fields
Executive presence to inspire confidence with internal and external constituents
Collaborative: willing to roll up their sleeves with the team and get close to the details as well as interface with and influence senior leaders across the firm
Strategic and operational; able to think through strategic challenges and build ground-up solutions
Strong communicator; verbal and written
Ability to manage multiple large-scale projects
Location: Dallas, TX (Must be able to work out of our office location minimum 5 days per week)
Education: Typically requires a bachelor's degree.
Experience: Typically requires 6+ years of experience in similar area of responsibility.
Supervisory: No
Our Lead Marketing Manager earns between $130,700 - $196,100 annually. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected.
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.
AT&T is leading the way to the future - for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we've built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined.
Ready to #transformdigital with us? Apply now!
Weekly Hours: 40
Time Type: Regular
Location: Dallas, Texas
Salary Range: $130,700.00 - $196,100.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.