Consumer Marketing Strategy Director, Milwaukee at Gannett in Milwaukee, Wisconsin

Posted in Other about 2 hours ago.





Job Description:

The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette . The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan and communicate results to the news and corporate teams.
  • Head of subscription sales and engagement for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette.
  • Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM .
  • Must be able to work in the Milwaukee office 60% of the time or as directed by the key manager .


Base Salary: $105,000 - $12 0 ,000

Key Responsibilities:
  • Strategic Collaborative Planner
  • Responsible for driving volume and revenue by overseeing consumer sales and engagement results for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette
  • Develop sales and engagement strategic plans including the audience roadmap to drive revenue
  • Work with news teams to incorporate high-performing and trending content into marketing plans
  • Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
  • Be present on-site at key meetings
  • Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
  • Ensure website and ads are functioning as expected for both print and digital subscriptions
  • Create and launch in-app campaigns to drive subscriptions or improve engagement
  • Communicate results with key stakeholders
  • Respond to changing trends internally and externally
  • Understand the competitive landscape in the market and factors that are impacting growth
  • Adhere to all pricing strategies as defined by Local Revenue and Planning
  • Connect with social, search, and email teams to stay abreast of most trends and best practices
  • Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness

Work With Enterprise Team to Optimize Results:
  • Participate proactively in developing and maintaining standards , tools, and best practices
  • Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement
  • Work with the analytics team to ensure proper tracking of results and to provide explanations as needed
  • Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies

Education/Certification Requirements
  • Bachelor's Degree
  • 5+ years of sales and marketing experience
  • 2+ years of subscription sales experience

Experience Required
  • Must be a dynamic leader with a proven track record of evaluating , identifying , and executing strategic opportunities
  • Demonstrated experience collaborating with cross-functional teams
  • History of delivering results and implementing change

Specialized Knowledge Required
  • Strategic marketing planner
  • Ability to derive actionable insights from social media metrics and marketing data
  • Knowledge and understanding of technology, search, new trends, and the latest in social media features

Universal Skills
  • Strong collaborator
  • Effective communicator
  • Self-motivated and capable of managing multiple priorities and tasks
  • Team player with the ability to work within a multi-tiered environment
  • Excellent interpersonal skills, and ability to work with diverse personality types
  • Creative and efficient in proposing solutions to time-critical opportunities
  • Ability to multi-task and thrive under pressure and deadlines

Technology Expertise or Proficiency
  • Proficient with Microsoft Office, Project Management tools
  • Google Analytics


#LI-NR2
recblid v1mof33ignj3plrmhx64f6hulsj4kx


More jobs in Milwaukee, Wisconsin

Other
about 1 hour ago

Beacon Hill Staffing Group, LLC
Other
about 1 hour ago

Beacon Hill Staffing Group, LLC
More jobs in Other

Other
less than a minute ago

Haven Behavioral Healthcare
Other
less than a minute ago

Haven Behavioral Healthcare
Other
less than a minute ago

Haven Behavioral Healthcare