Content Marketing Specialist (Marketing Generalist) at Indiana University in Indianapolis, Indiana

Job Description:

Department



VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)



Department Information



University Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world by creating guiding resources for and collaborating with communications and marketing partners across all Indiana University (IU) campuses, schools, departments, and centers.



Job Summary



Indiana University Communications and Marketing seeks a talented storyteller who excels at writing for both print and digital media to develop content for the top-ranked Kelley School of Business. The Content Marketing Specialist is a member of the Kelley School's marketing team, which is part of IU's Content Strategy team. Led by the Executive Director of Content Strategy, the team guides the creation, delivery, and governance of useful, usable, relevant content for Indiana University and its stakeholders.


Department-Specific Responsibilities

• Ideates, writes, and edits relevant, high-impact copy and marketing content that align with Indiana University's enterprise content strategy and overall branding guidelines.


• Writes and edits clear, engaging marketing copy and content for Kelley print and digital media and various channels.


• Understands and implements IU's enterprise content strategy to effectively reach Kelley's target audiences and achieve marketing goals.


• Fact checks, proofreads, and edits.


• Coordinates with design, customer relations management (CRM), and marketing strategy teams to bring projects from concept to completion.


• Collaborates closely with Kelley clients and a team of creative professionals that includes content writers, web and print designers, video producers, photographers, a social media manager, and project managers.


• Optimizes content through editing and repurposing existing materials.


• Manages and publishes content in IU's content management system.


• Helps maintain IU and Kelley's content standards, style guides, compliance, and voice and tone.


• Manages and implements feedback.


• Keeps up with copywriting and content development trends.

General Responsibilities

• Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.


• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.


• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.


• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).


• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.


• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.


• May provide guidance to lower-level Marketing Generalists.

Qualifications



Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.


EDUCATION



Required

• Bachelor's degree in communications, marketing, English, public relations, or related field

Preferred

• Degree in communications, marketing, journalism or related field

WORK EXPERIENCE



Required

• 2 years in a relevant field

Preferred

• 2 years in relevant field content creation and production (e.g., copywriting, content marketing)


• Experience writing copy or creating content for a variety of media and channels


• Experience distilling complex information into compelling, accessible content


• Experience in brand or admissions marketing


• Knowledge of higher education landscape


• Experience independently researching and interviewing subject matter experts

SKILLS



Required

• Proficient communication skills


• Maintains a high degree of professionalism


• Demonstrated time management and priority setting skills


• Demonstrates a high commitment to quality


• Possesses flexibility to work in a fast paced, dynamic environment


• Seeks to acquire knowledge in area of specialty


• Highly thorough and dependable


• Demonstrates a high level of accuracy, even under pressure

Preferred

• Exceptional independent copywriting or content creation skills and experience using them to develop clear, concise, and key message-focused communications


• Ability to capture the voice of a brand/person


• Eagerness to learn and be mentored


• Self-starter who is highly organized and dependable


• Ability to work quickly under tight deadlines


• Demonstrates creativity and problem-solving skills


• Commitment to learning and keeping up with major industry trends


• Understanding of paid media key performance indicators (KPIs), web traffic metrics, and search engine optimization (SEO)


• Familiarity with copywriting for paid media


• Familiarity with content strategy principles

Working Conditions / Demands



This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.



Work Location



Bloomington, Indiana


Indianapolis, Indiana



Benefits Overview



For full-time staff employees, Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance


• Dental insurance


• Health Savings Account with generous IU contribution


• Life insurance, LTD, and AD&D options


• Base retirement plan contribution from IU, subject to vesting


• Additional supplemental retirement plan options


• Tuition benefit for IU classes


• 10 paid holidays per year


• Generous Paid Time Off


• Paid Parental Leave


• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.



Job Classification



Career Level: Career


FLSA: Exempt


Job Function: Marketing & Communications


Job Family: Marketing
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Posting Disclaimer



This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.


If you wish to include a cover letter, you may include it with your resume when uploading attachments.



Equal Employment Opportunity



Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.



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