MCoBeauty Expands Across the US, with a New Office in the Heart of NYC!
MCoBeauty, one of Australia's largest beauty brands, has officially landed in the United States and is continuing its rapid growth! With our US headquarters now based in the iconic Rockefeller Center in New York City, we're thrilled to bring our high-quality, affordable beauty products to the US. MCoBeauty's innovative range is already making waves in the US market, and we're excited about the opportunities ahead as we grow our presence and continue to deliver exceptional beauty solutions across the country.
Join us as we build on this exciting momentum and solidify our position as a top beauty brand in the US!
Job Overview:
The Director of GTM and Market Development will lead the development and execution of go-to-market strategies focusing on channel and retailer partnerships. This role will define market entry plans, drive business expansion, and work closely with the sales and marketing teams to ensure successful launches. The ideal candidate has a proven track record in building and executing channel strategies, entering new markets, and driving revenue growth through strong partnerships with key retailers.
Key Responsibilities:
GTM Strategy Development: Design and implement comprehensive go-to-market strategies, ensuring successful launches in new markets and channels. Collaborate with sales, marketing, and product teams to align GTM initiatives with broader business objectives.
Channel and Retailer Strategy: Develop and refine channel strategies tailored to each retailer's strengths and consumer base. Identify opportunities to optimize product placement, pricing, promotions, and merchandising across key retail channels (e.g., Target, Ulta, Sephora, and other mass and specialty retailers).
New Business Development: Lead the identification and pursuit of new business opportunities, including partnerships with new retailers and expansion into untapped markets. Develop strong, strategic relationships with key decision-makers at potential retail partners. Design and propose strategy to enter market or channel or retailer.
Retailer and Channel Collaboration: Work closely with trade marketing and retailer teams to execute joint business plans, promotional strategies, and in-store activations that drive brand awareness and sales.
Market Development: Identify and prioritize market expansion opportunities across geographies and customer segments. Analyze market trends, competitor performance, and consumer behavior to inform business strategy and capitalize on growth areas.
Cross-Functional Leadership: Collaborate with sales, marketing, operations, and product teams to ensure smooth market entry and execution of channel strategies. Act as the bridge between departments to deliver cohesive retail and channel plans.
End to End Launch Management: Lead and Co-ordinate end to end launch cross functionally to ensure all functions deliver the common goal: Best in Class Launch.
Integrated Business Planning: Work with VP to lead the IBP process to ensure the most effective and profitable GTM strategy.
Key Qualifications:
Bachelor's degree in Business, Marketing, or related field; MBA preferred
10+ years of experience in go-to-market strategy, channel/retailer strategy, or market development, preferably within the beauty, cosmetics, or consumer goods industry
Proven track record of developing and executing successful GTM and channel strategies that drive revenue growth
Experience working with major U.S. retailers (e.g., Target, Ulta, Sephora) and managing relationships with key retail decision-makers,
Strong strategic mindset with the ability to balance long-term growth plans with day-to-day execution
Strong project management skills
Strong analytical skills and experience utilizing data to drive decision-making
Ability to lead cross-functional teams and work collaboratively with sales, marketing, and product development teams
Entrepreneurial mindset with a proven ability to identify and capitalize on new business opportunities
Experience with channel and market expansions.
Experience with acquisitions a plus
Excellent communication, presentation, and interpersonal skills
About MCoBeauty & Vidacorp:
Vidacorp, home of brands like MCoBeauty is a leading, disruptive consumer healthcare and beauty Company. Our lead brand MCoBeauty is known for delivering innovative, affordable, and cruelty-free products. Originally hailing from Australia, we are on a mission to redefine luxury beauty with an accessible approach, offering high-quality products at affordable price points. As we expand our presence in the U.S., we are looking for a passionate and results-driven Trade Marketing Head to join our growing team in New York.