Product Marketing Manager, Wearables AI Experiences at Meta in Seattle, Washington

Job Description:

Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. Product marketing is searching for a passionate business leader to focus on developing and growing AI Experiences on our Wearables. This person will be responsible for influencing product development and leading go-to-market (GTM) as part of the Wearables Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and developer product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.

Product Marketing Manager, Wearables AI Experiences Responsibilities:

• Influence product strategy and roadmap by partnering closely with Product, informed by customer insights


• Define success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management


• Develop product positioning, messaging and value propositions


• Manage comprehensive, cross-functional activities including positioning, value proposition, messaging and product documentation


• Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis


• Lead the definition and development of the go-to-market strategy for product launches, working cross functionally across the organization that is grounded in the customer journey framework, user insights, and market dynamics


• Work closely with go-to-market teams such as Marketing and Comms as well as Product teams (including Data Science and Research) to ensure launched products are successful and perform against their adoption goals

Minimum Qualifications:

• 8+ years experience with inbound or outbound product marketing for tech hardware and/or software for hardware products


• Combination of strategic product marketing experiences and hands-on tactical execution


• Experience in the consumer AI industry


• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy


• Experience working in a cross-functional capacity within a fast-paced, changing environment


• Experience delivering product launch results with internal and external partners including Production, Brand, Sales and Comms

Preferred Qualifications:

• Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment


• Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact


• Quantitative analytical experience and communication skills


• Experience with both early stage products and established products


• MBA degree

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$158,000/year to $223,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now