Media Buyer at Veterinary Emergency Group in White Plains, New York

Job Description:

WHO WE ARE


Veterinary Emergency Group (VEG) is a rapidly growing veterinary emergency company with hospital locations across the United States. Our mission is helping people and their pets when they need it most. We are changing the face of emergency veterinary medicine with a "customer first" mentality and a true employee-centric environment. This allows our VEGgies to pursue a strong career growth trajectory.



TALENT + CULTURE AT VEG


At VEG, we want people and their pets to feel safe, secure and valued; we want our employees to feel the same way. What we're aiming to achieve on the customer side is equivalent in nature to what we want for our employees: to have the best possible experience. We work to ensure that VEG is always the place where the best and brightest in the emergency world not only want to work, but stay and grow. For our customers and their pets, we strive to find a way to say, "yes." We do the same and more for our teams.



WHO WE NEED:


We're seeking a results-driven Media Buyer with a passion for navigating the ever-evolving media landscape. You'll play a key role on our Marketing Team, strategically planning and executing media campaigns that drive brand awareness, engagement and conversions. Your ability to identify the right channels, negotiate optimal placements, and analyze campaign performance will be critical to our success. We need a collaborator who can seamlessly work with internal teams and external vendors, ensuring our media buys deliver maximum ROI.



WHAT YOU'LL DO:

• Develop and execute integrated media plans across various channels, including programmatic, social, audio, display and more.
• Build and maintain strong relationships with media vendors, negotiating favorable rates and ensuring seamless campaign execution.
• Continuously monitor and analyze campaign performance, leveraging data-driven insights to optimize media buys and achieve optimal results.
• Work closely with marketing, creative, and analytics teams to ensure campaigns are aligned with overall marketing objectives and deliver measurable impact.
• Oversee media budgets, ensuring campaigns are executed within allocated resources.
• Lead daily campaign maintenance, and troubleshoot issues on all pre-production and live campaigns.
• Understand and apply upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics.
• Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities.

WHAT YOU NEED:

• 2-4 years of professional experience in integrated media buying/planning (brand or agency side preferred).
• Bachelor's degree or equivalent in Media, Marketing or a related field.
• Knowledge and understanding of SEM, programmatic, social, audio and display advertising, with a proven track record of successful campaign execution.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions to optimize campaign performance.
• Confident negotiator with experience securing favorable media buys and managing vendor relationships.
• Excellent communicator and collaborator, capable of working effectively with cross-functional teams and external partners.
• Proficient in Excel and other relevant media buying and analytics tools (IE: GA4, Facebook Ads Manager).
• Relevant certifications in media buying, digital marketing or related fields and a desire to stay ahead of the curve in the ever-evolving media landscape a plus.

BENEFITS:

• Pay Range: $90,000 - $100,000
• Medical, Dental and Vision benefits beginning day 1 of employment!
• 401K with company match.
• 10 weeks of parental leave with 100% pay.
• Unlimited PTO.
• Company laptop and a monthly cell phone reimbursement.
• Casual office attire, dog friendly, and a kitchen full of snacks and beverages!
• Opportunity to grow and so much more!

VEG celebrates diversity and is committed to creating an inclusive workplace that represents a variety of backgrounds, perspectives, and skills. You've found the equal opportunity employer you are looking for. We can't wait to meet you! Apply Now