Product Marketing Manager, Marketing Performance at Siteimprove in Bellevue, Washington

Job Description:

Do you want to help market solutions that make a difference? Our market-leading product enables our customers to achieve their digital potential and create an inclusive online experience for their users. We are looking for someone with a passion and skills to drive execution of Siteimprove's go to market vision and strategy for our unique product and solutions portfolio, to support our company's dynamic growth journey.

What you will be doing

• Go-to-market planning and execution for products/solutions/features from initial launch through to ongoing success
• Ongoing customer, market, and competitor research and feeding the insights about needs, changing behaviors, and trends back into the business
• Development of messaging and positioning
• Close cooperation with the Digital and Demand Generation team to represent product and optimize activities to drive product success
• Creation of sales enablement and product materials such as battle cards, competitor one-pagers, demo videos, and more
• Together with the Product teams, education of both internal and external stakeholders about our product features and their benefits

What we will require of you

• 5+ years of Product Marketing experience, ideally with an emphasis on Marketing Technology
• Proven track record of executing successful product launches, value propositions, and messaging development
• Flexible with the ability to handle multiple demands, shifting priorities, and rapid change.
• A strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to lead cross-functional initiatives
• Great communication and writing skills in English (including executive presentations) and ability to engage both internal and external audiences through storytelling
• Occasional travel might be required

What we will love about you

• Strong prioritization skills based on data and business requirements
• Energy, charisma, and challenger mindset
• Proven track record of managing multiple projects at once
• Ability to translate technical product data into marketing concepts and sales pitch decks
• Sales enablement content creation and delivery experience, with a track record of quality results
• Previous experience with Software as a Service (SaaS) companies.
• You're passionate about creating compelling content for a curious audience
• You're constantly thinking of ways to evolve and refine your work for the better and can positively absorb constructive feedback/edits
• You love to collaborate with your colleagues but are also able to put your head down and get work done
• You have a sense of humor and aren't afraid

In addition, we hope you will appreciate

• Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 10 paid holidays, and volunteer leave.
• Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
• Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.

The annual salary for this position ranges from $122,299 to $165,600, based on experience and qualifications. The targeted annual salary for this role is $141,600.This target is designed to set clear expectations and align with our budget for the ideal candidate. We are dedicated to having open discussions about compensation during the interview process to ensure that we find a mutually beneficial match for both you and our team.

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