Web Copywriter at Gannett in McLean, Virginia

Job Description:

At our company, we're looking for a talented Website Copywriter to join our dynamic team. The ideal candidate will be responsible for creating compelling web copy that drives engagement and ultimately, conversions. They should be able to grasp project requirements quickly and offer valuable insight.

Responsibilities:

• Develop high-quality web copy that connects and resonates with the target audience, leading to measurable outcomes like conversions, SEO ranking, etc.
• Understand the tone, voice, and branding of our company and ensure that these are consistently adhered to across all content.
• Implement web copywriting best practices, such as crafting engaging headlines, clear calls to action (CTA), and creating intuitive user experiences.
• Conduct thorough research on topics and keywords to produce persuasive copy from scratch or work on existing content to improve readability, accuracy, and SEO ranking.
• Proofread and edit all published copy to ensure it is free from errors, inconsistencies, and is in compliance with brand guidelines.
• Manage multiple projects, strategize, plan, and execute content across various channels while meeting deadlines.
• Collaborate closely with other team members, including designers and marketing specialists, to create cohesive and high-performing content.

Qualifications:

• Bachelor's degree in English, Journalism, Marketing, or related field.
• Proven experience as a copywriter or related role.
• Knowledge of online content strategy and creation.
• Excellent writing, editing, and proofreading skills.
• Experience with SEO and keyword research.
• Strong research skills.
• Creativity and ability to conceptualize.
• Excellent time-management and organizational skills.
• Proficient in Microsoft Office Suite and familiar with content management systems.

Company Culture:

We foster a collaborative and inclusive environment where all team members feel valued and have the opportunity to contribute their unique perspectives. Our culture encourages creativity, continuous learning, and innovation. We believe that our success is driven by our people, and we strive to create a workplace where everyone can thrive.

If you are a creative, detail-oriented professional with a passion for storytelling and a knack for captivating audiences, we would love to hear from you. Together, we will create compelling content that drives engagement and growth.

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The annualized base salary for this role will range between $12.55 and $25.48 per hour. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
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