Marketing Attribution was founded by experienced veterans of the marketing measurement industry. We help advertisers, advertising platforms, and market research firms measure and optimize the impact of media and other marketing investments. We're technology leaders, pioneering techniques that are now widely used across our industry including Bayesian marketing mix models (MMMs) and effective frequency-based response curves. Our consultants leverage advanced analytics, machine learning, and our cloud-based, automated modeling platform to build predictive sales models and deliver business insights that change how clients plan, advertise, and grow their business.
Responsibilities:
Lead ongoing marketing mix modeling services for a portfolio of large consumer brands
Oversee all aspects of the projects, from data acquisition to delivery and client presentation
Work with the clients to determine what data is relevant and what's not.
Oversee modelers who will sculpt the data for ingestion into our tools, usually in Python.
Oversee the modeling process, ensuring the models are accurate, reliable, and useful
Write the PowerPoint presentation, leveraging fairly complete templates in most cases
Meet with clients to share insights and recommendations via presentations or through our dashboards. Help clients understand where they are spending too much or too little, what worked or didn't work, and why.
Build marketing budget optimizations and help clients maximize sales and marketing ROI.
We have clients that license our software for their own modeling. Some days we are coaching them to be great modelers too.
Requirements:
Graduate degree in analytics, data science, operations research, industrial engineering, statistics, economics, or other quantitative field
4 years marketing mix modeling experience
Some Python skills. We're mainly a Python shop on the analytics consulting team.
Good knowledge of regression, elastic net, or other related machine learning methods.
Ability to quickly size a data challenge and engineer the right amount of automation and sophistication against the project priorities.
Keen interest in using analytics, modeling, and problem solving to address marketing attribution challenges for a diverse set of clients and industries. The research questions start at marketing but span distribution issues, pricing strategy, supply chain analytics, etc.
Clear and confident communication.
Flexibility in what you'll be working on. We like to help each other out. So we might ask you to work on a variety of things (marketing mix models, price and promotion models, automated machine learning projects, coaching clients on their modeling projects).
Compensation
Competitive salary. Target range is $135,000 to $180,000 depending on experience.
4 weeks' vacation plus Company holidays
Equity in the company (or equivalent for foreign nationals who can't hold equity)
Company generously pays full premium for life, disability, and health insurance
IRA plan with matching employer contribution
Exact title depends on experience
Foreign Nationals
This is a country built by immigrants. We're open to hiring anyone, regardless of anything except talent, skills, integrity and attitude.
Location
Our home office is in Evanston, IL but we work primarily remotely.