Advisory Marketing Manager at CohnReznick in Parsippany-Troy Hills, New Jersey

Job Description:

As CohnReznick grows, so do our career opportunities. As one of the nation's top Professional Services and Business Advisory firms, we foster teams in Advisory, Assurance, and Tax services that value innovation and collaboration in everything they do!



YOUR TEAM.



We currently have an exciting career opportunity in our Marketing team for an Advisory Marketing Manager based out of our Parsippany office in a remote capacity.


CohnReznick is a hybrid firm and most of our professionals are located within a commutable distance to one of our offices. This position is considered remote which means it does not require job duties be performed within proximity of a CohnReznick office location. However, as a remote employee, you may be required to be present at a CohnReznick office with scheduled notice for client work, team meetings, or trainings.


The Advisory Marketing Manager collaborates with the brightest consulting minds as members of a team of exceptionally talented data-driven and impact-focused marketers and business development professionals. Together, we'll help the Firm's Advisory Practice build upon an already stellar record of performance to reach even greater heights.



WHY COHNREZNICK?



At CohnReznick, we're united by a common mission to create opportunity, value, and trust for our clients, our people, and our communities. Whether it's working alongside your peers to solve a client challenge, or volunteering together at the local food bank, there are so many ways to find your "why" at the firm.


We believe it's important to balance work with everyday life - and make time for enjoyment and fun. We invest in a robust Total Rewards package that includes everything from generous PTO, a flexible work environment, expanded parental leave, extensive learning & development, and even paid time off for employees to volunteer.



YOUR ROLE.



The Advisory Marketing Manager plays a critical role in executing creative and compelling marketing programs that drive strong lead generation and support practice growth. Our goal is to solve our clients' biggest problems and assist them to achieve success as they accelerate and improve their businesses. This position reports to the Advisory Marketing Director.



Responsibilities include but not limited to:

• Support the Restructuring & Dispute Resolution (RDR) teams' marketing strategies, ensuring the go-to-market approach supports practice growth goals and is aligned with the firm's overall marketing and brand strategy.


• Collaborate with sales and marketing colleagues to execute integrated marketing strategies through various channels, including content marketing, advertising, digital marketing, media relations, collateral, and events/sponsorships.


• Pursue, negotiate, and manage sponsorship, alliance, speaking and event opportunities that will create market visibility, engage targets, and generate leads.


• Analyze and report on performance of marketing tactics for assigned practices and recommend adjustments to enhance effectiveness.


• Collaborate with sales and marketing teams to support growth, client experience and communication initiatives.


• Assist the practice in better understanding and articulating the firm's brand positioning.


• Coach, mentor, and manage the performance of junior team members.


• Manage the annual marketing plan and budget for assigned practices and regularly track the budget to ensure we're staying within budget.


• Assist with other projects as needed across the other advisory service lines.

YOUR EXPERIENCE.




The successful candidate will have:

• Bachelor's degree or equivalent experience required, emphasis in marketing, communications, business or a related field preferred.


• 5+ years of related experience with progressive marketing responsibility; experience in consulting, public accounting or professional services marketing preferred.


• Ability to work effectively across functions/departments/teams while building trusted relationships and positively influencing others.


• Able to assess challenges, think critically, and identify creative solutions.


• Excellent project management skills with proven ability to direct the work of others, including managing-up to more senior professionals.


• Strong written and verbal communication skills, including the ability to confidently articulate complex issues to internal stakeholders, and to external stakeholders via written materials.


• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams and SharePoint); previous experience with CRM systems (Dynamics preferred), as well as Power BI reporting and email marketing tools is preferred.

Studies have shown that we are less likely to apply to jobs unless we meet every single qualification. At CohnReznick, we are dedicated to building a diverse, equitable, and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or one of our other roles.


CohnReznick is an equal opportunity employer, committed to a diverse and inclusive team to drive business results and create a better future every day for our team members, clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters


If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at CRaccommodation@CohnReznick.com Please note: This email address is reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.


CohnReznick does not accept unsolicited resumes from third-party recruiters unless such recruiters are currently engaged by CohnReznick Talent Acquisition Team by way of a written agreement to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that CohnReznick will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.


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