MarTech Analyst at Horizontal Talent in Chicago, Illinois

Job Description:

Exciting Opportunity for a Talented MarTech Analyst
Unlock your potential in a dynamic, fast-paced environment! We're seeking a driven and adaptable MarTech Analyst to join our team. This is an exceptional chance to showcase your expertise in omni-channel campaign management and marketing technology implementation.
Key Responsibilities:

• Lead discovery efforts to gather essential information and document business needs for digital marketing campaigns
• Build an in-depth understanding of client businesses and data capabilities to optimize campaign targeting and execution
• Create, maintain, and share comprehensive solution documentation and detailed campaign plans
• Provide expert consultation to engineering and development teams on solution requirements throughout platform implementations and campaign builds
• Oversee quality assurance and testing processes to ensure solutions align with client business needs
• Initiate and manage platform and campaign change controls, coordinating with stakeholders
• Serve as the primary MarTech contact for internal and client teams, addressing platform-related requests
• Support senior team members in MarTech discovery and roadmapping efforts
• Assist the Campaign Operations team for ongoing campaign development

Qualifications:

• 3-5 years of experience in a marketing-related role, with a focus on omni-channel campaign management
• 2+ years of experience in a client-facing role, preferably at a digital-first agency or consultancy
• Proficiency with cross-channel campaign management platforms such as Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, and/or Braze
• Strong understanding of digital marketing strategies, testing, and deployment, including email, text, and push notifications
• Excellent documentation and communication skills, with the ability to translate complex requirements for stakeholders
• Proven experience in quality assurance, including defining test plans and verifying data flows and campaign touchpoints
• Basic understanding of marketing databases, data management, ETLs/APIs, and identity management
• Certifications in Adobe Campaign, Adobe Journey Optimizer, and/or Salesforce Marketing Cloud are a plus
• A fast learner with the ability to pick up new technologies and tools quickly
• Strong organizational, time management, and project management skills
• Self-driven and able to work independently, with a proven capacity to drive results in an evolving environment

If you're a dynamic and adaptable MarTech Analyst who thrives in a fast-paced, collaborative environment, we'd love to hear from you. Apply now and take the first step towards an exciting new chapter in your career!


Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $59 - $64 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location. Apply Now