Head of Veozah Consumer Marketing at Astellas in Northbrook, Illinois

Job Description:

Head of VEOZAH Consumer Marketing

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.

This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

Purpose:

The VEOZAH Consumer Team Lead is responsible for leading the Consumer strategy for one of the most visible brands at Astellas. VEOZAH is a first in class NKR(A) that is FDA approved to treat moderate to severe VMS and launched in May 2023 with a potential to reach block buster status. This Consumer Team Lead is a Senior Marketing role that will have direct management responsibility for 4-5 direct reports and be responsible for leading, planning, and implementing the consumer marketing strategy and all patient-focused touch-points critical to realizing the commercial success of VEOZAH.

This Senior Leader reports directly to the VEOZAH Commercial Head and sits on the US VEOZAH Marketing Leadership Team and will play a critical role in driving the success of the business and long-term patient impact.

This colleague is responsible for ensuring and modelling strong cross-functional alignment in the Brands@Center Operating Model and ensuring execution of strategy with key partners, especially other members of the brand team, alliance partner, Market Access, Global Marketing, CI, Sales, Training, Regulatory, Legal, Medical Affairs, and agencies.

Specific responsibilities will evolve based on the needs and lifecycle of the brand, and competencies required on specific projects.

Essential Job Responsibilities:

• Strategic insight toward refinement of the VEOZAH overall marketing strategy


• Develops the Brand Plan and Tactical Plans to ensure that they will achieve strategic objectives, make product budget, and be within A&P guidelines for budget


• Develop breakthrough creative including video, digital, radio, social, website, email/CRM and print.


• Lead refinement and expansion of robust, data-driven digital, social and mobile plan to engage and activate consumers.


• Systematically develop and track metrics for media mix, consumer engagement and promotional effectiveness, while linking to the broader success metrics of the brand.


• Building a seamless, lock-step partnership with critical partners such as corporate affairs, advocacy, and health-care professional marketing.


• Coordinating and driving focused market research plans to generate insights further driving plan and creative optimization and performance.


• Lead consumer KOL/influencer identification and relationship development.


• Lead patient / care partner ambassador strategy and execution.


• Leadership of all consumer-related agencies to hold them accountable to the highest standards of performance.


• Proactive management of marketing budget.


• Other responsibilities as assigned.


• Fosters a positive and collaboration-oriented team culture. Ensures strong collaboration with cross-functional colleagues .


• Attracts, develops and retains Marketing team members. Proactively manages the development of direct reports and broader team to ensure continuous improvement, and as well as providing coaching and feedback to support team performance.


• As key member of VEOZAH Marketing Leadership Team, lead and implement other initiatives to support team and overall brand and/or enterprise as assigned.


• Ensure all work is completed in an ethical and compliant manner.

Quantitative Dimensions:

• Financial and brand performance.


• Marketing strategy, management, and execution.


• Customer satisfaction and experience - enabling strong, business-centric, collaborative relationships with customers, both internal and external.


• Driving business performance through effective cross-functional team dynamics and collaborative initiatives.


• Contribute to broader organization by leveraging and sharing best practices.


• Efficient use of resources including management of vendors, negotiation for services both internally and externally, and monitoring of budgets.

Organizational Context:

• This position will need to fully develop working relationships with external partners and internal colleagues from other departments (including global, medical affairs, PR, CI, Sales, market research, legal, and regulatory). Frequent contact and collaboration with Commercial Heads and/or associated senior level colleagues across functions is expected. This role requires high levels of collaboration for success and will need to be consistently demonstrated through the sharing of ideas that leads to creative solutions.