SFMC Lead Marketing Engineer at Kforce Inc in San Francisco, California

Job Description:

RESPONSIBILITIES:

Kforce has a client that is seeking a SFMC Lead Marketing Engineer in San Francisco, CA.

Summary:
The Lead Marketing Engineer will guide, oversee, and execute design and validation of all marketing campaigns driven through SFMC. This role requires someone technical that understands the Salesforce Marketing Cloud suite of products, with a strong emphasis on data flow architecture, Journey Builder, and Interaction Studio (Personalization).

Key Tasks:

• Architect, design, and implement (multi-channel) campaigns in Salesforce Marketing Cloud, especially using the Journey Builder and Interaction Studio tools, targeting email delivery, web, and mobile channels


• Act as the technical lead for marketing initiatives, communicating status, and execution progress with stakeholders, as well as driving the team's execution of said initiatives


• Be the point person for all campaigns within the digital program, ensuring successful deployment of initiatives through digital properties, monitoring, and troubleshooting to prevent and resolve any issues that may arise


• Design appropriate monitoring and observability tools to determine the efficacy of campaigns and their delivery; Make sure that appropriate automated alerting is in place to ensure campaigns are effective and without defects


• Collaborate with teams across the organization, including Marketing, Business, Channel Engineering, and Data to coordinate all inputs and outputs of marketing initiatives


• Create and maintain standards of documentation and technical processes that can be driven consistently through each marketing initiative


• Stay up to date with SFMC features, tools, and best practices keeping the organization aligned with the latest and greatest technology

REQUIREMENTS:

• To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed


• Relevant education and/or training will be considered a plus

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless
and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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