Senior Web Marketing Specialist - Diabetes at Medtronic in Northridge, California

Job Description:

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

The Medtronic Diabetes - Global Consumer Marketing team has an opportunity for a Senior Website Marketing Specialist who will support the development of a leading digital experience platform that engages and educates customers about our brand, products, services, and community. The position will identify and develop content that is relevant to our target audience. The role requires knowledge of SEO and content approaches in driving interest to a website experience. Must be adept at understand the latest search landscape and digital-first experiences.

The Diabetes Operating Unit focuses on improving the lives of those within the global diabetes community. As a business, we strive to empower people with diabetes to live life on their terms by delivering innovation that truly matters and providing support in the ways they need it. We're committed to meeting people with diabetes where they are in their journey, always with an aim to make their lives easier. Our portfolio of innovative solutions are designed to provide customers greater freedom and better health, helping them achieve better glucose control, while spending less time managing their disease.

Medtronic Diabetes is based in Northridge, CA. This role is open to remote within the United States for well-qualified candidates.

Responsibilities include:

• Optimize the design, user experience and features of the website based on the business strategy, user feedback and analytics data


• Regularly monitor web pages and website functionality, identifying areas of improvement


• Execute web marketing campaigns for Medtronic Diabetes websites


• Web form and content optimization to increase lead conversion and awareness based on KPIs.


• Digital asset management (DAM) management through metadata creation and file organization


• Audit onsite search performance and proactively address content gaps to improve user experience.


• Conduct SEO analysis and recommend new landing pages to improve website search rankings


• Link building and blog content development


• Support new content requests and web maintenance


• Support recommendations based on performance of the website and other digital channels


• Demonstrate passion for our customers and products through continuous innovation towards the website experience to increase customer engagement and loyalty


• Partner with Digital Technologies team for web technology updates and implementation


• Minimal travel, more if based remotely.

Ideal Skillset:

• Collaborate with cross-functional and global teams to design and execute web pages


• Manage multiple projects from concept to completion based on aggressive deadlines


• Expertise in SEO and content development for digital-first brands


• UI/UX website experience


• Support the deployment of promotion campaigns and new product launches (eg, email marketing, Search Engine Marketing/Optimization, paid search, social campaigns)


• Demonstrate a data-driven approach by applying insights from analytics data and testing into content development or optimization


• Understanding integrating brand design standards into the website experience


• Ability to work independently and manage multiple projects simultaneously


• Knowledge of web accessibility and compliance requirements

Must Have: Minimum Requirements
To be considered, these minimum requirements must be evident on your resume:

• Bachelor's degree required


• Minimum of 4 years of relevant experience preferably in website development at digital-first or ecommerce brands with a Bachelor's degree or 2 years with an advanced degree


• Experience with heavy content sites, DXP's, web content management systems (Drupal, AEM,) and marketing automation platforms (Eloqua, Salesforce, Marketing Cloud)


• Familiarity with digital metrics and analytics (Google Analytics, Adobe analytics, Amplitude) and heatmapping tools

Nice to Have

• Expertise in site search, taxonomy, meta data, and structured content


• Understanding of information architecture, user experience, digital marketing


• Have excellent written and verbal communication skills with the ability to effectively communicate with multi-disciplinary teams across multiple level


• Experience in the healthcare or medical device industry


• Strong bias for action

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

Salary ranges for U.S (excl. PR) locations (USD):$89,600.00 - $134,400.00

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

Medtronic benefits and compensation plans

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission - to alleviate pain, restore health, and extend life - unites a global team of 90,000+ passionate people.
We are engineers at heart- putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here .

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

At Medtronic, most positions are posted on our career site for 3-7 days.