Manager, Product Marketing at Comcast in Wayne, Pennsylvania

Job Description:

Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers' audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households.

Job Summary

Effectv is searching for dynamic, diplomatic Manager to join our Product Marketing team. Reporting to the Director of Product Marketing, this individual will be responsible for leading a team of dedicated Product Marketing Specialists.
Responsible for managing the daily activities of the Product Marketing department. Designs, develops and introduces advertising products that help the Advertising Sales team achieve defined outcomes and results. Develops marketing programs to address specific market segments. Researches and recommends competitive positioning. Introduces advertising products to the sales team and provides training on products to personnel involved with such programs. Develops department policies, procedures and practices. Implements business strategies and ensures adherence to department budget. May manage a team including exempt and non-exempt employees. Provides subject matter guidance to employees as required. Develops processes and procedures to drive department efficiencies. Assists in development and meeting of departmental budget.

Job Description

Core Responsibilities:

• Develop the value proposition for our multiscreen advertising products, translate how the products work and how the products complement each other within our advertising ecosystem


• Partner with Product Management and Product Commercialization for the launch, evolution, and deprecation of advertising product strategies


• Introduces new advertising products to the Sales team, provides training, lends expertise and shares feedback with Product team


• Researches and recommends competitive positioning


• Monitors program performance, providing recommendations and solutions where necessary


• Develops and effectively communicates department policies, procedures and practices


• Develops, trains and mentors staff including professionals and non-exempt employees


• Implements marketing campaign strategies and develops marketing programs around marketing strategies targeted at specific market segments


• Partners with Sales Dev and Sales staff on select proposals to key potential customers to help with marketing campaigns and if necessary, develops modifications to particular marketing programs


• Consistent exercise of independent judgment and discretion in matters of significance


• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary


• Other duties and responsibilities as assigned

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.


• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.


• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.


• Win as a team - make big things happen by working together and being open to new ideas.


• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.


• Drive results and growth.


• Respect and promote inclusion & diversity.


• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Value Propositions; People Management; Product Knowledge

Salary:

Pay Range: This job can be performed in Colorado, and New York City with a Pay Range of $102,207.60 - $183,973.68

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

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