Senior Product Marketing Manager, Platform Messaging at Siteimprove in Bellevue, Washington

Job Description:

Are you passionate about marketing solutions that make a real impact? Join Siteimprove, where our leading-edge product offering empowers customers to optimize their digital presence end to end and foster inclusive online experiences for all users. We are looking for an experienced and driven Senior Product Marketing Manager to joina talented team of product marketers. In this role, you will be at the forefront of executing Siteimprove's go-to-market vision and strategy for our innovative Solutions portfolio with focus on holistic platform benefits and synergies between product lines. Your efforts will be vital in supporting our company's exciting growth journey and shaping the future of marketing performance and digital accessibility.

What you will be doing

• Develop and execute comprehensive go-to-market strategies and product launch plans, including market research, competitive analysis, product positioning, value propositions and messaging, to support cohesive storytelling focused on platform benefits and synergies between product lines
• Conduct in-depth market research to identify customer needs, trends, and opportunities.
• Develop compelling product messaging and positioning that resonates with the target audience.
• Collaborate closely with cross-functional teams, including product management, sales, engineering, and marketing, to ensure alignment and successful product launches.
• Develop and manage product collateral, including sales enablement materials, product demos, and case studies.
• Lead campaign building and help with content creation to ensure consistent success of all Siteimprove platform
• Analyze market and competitive data to inform product roadmap andidentify opportunities for product enhancements and new product development.
• Track and measure product performance metrics to inform future marketing strategies.
• Build and maintain strong relationships with key industry influencers and analysts.
• Stay up-to-date on industry trends and competitor activities

What we will require of you

• 10+ years of Product Marketing experience, ideally with an emphasis on Marketing technology
• Portfolio demonstrating strong writing skills or writing samples required with resume
• Ability to prioritize tasks, manage deadlines, and adapt to rapidly changing priorities
• Can balance short-term needs with long-term strategic initiatives in a fast-paced environment
• Productive, efficient work with a keen attention to detail
• Ability to problem-solve and manage multiple projects
• Team-oriented demeanor with the ability to quickly build cross-functional relationships
• B2B SaaS experience is a huge plus
• Experience with analytics and SEO management tools is a huge plus
• Education: Bachelor's degree in Marketing, Business, English, Journalism, Communications, Advertising, or related field, or equivalent experience required

What we will love about you

• You're passionate about creating compelling narratives for a curious audience
• You're a natural storyteller, with a passion to connect with your audiences
• You're constantly thinking of ways to evolve and refine your work for the better and can positively absorb constructive feedback/edits
• You love to collaborate with your colleagues but are also able to put your head down and get work done
• You have a sense of humor and aren't afraid to incorporate a bit of whimsy into your work

In addition, we hope you will appreciate

• Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and volunteer leave.
• Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
• Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.

The annual salary for this position ranges from $119,600 to $158,500, based on experience and qualifications. The targeted annual salary for this role is $138,000.
This target is designed to set clear expectations and align with our budget for the ideal candidate. We are dedicated to having open discussions about compensation during the interview process to ensure that we find a mutually beneficial match for both you and our team.

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