SVP, Chief Marketing Officer, DMS at Gannett in McLean, Virginia

Job Description:

• LocaliQ is a pioneering digital marketing solutions company that operates a marketing-as-a-service platform designed to empower small and mid-sized businesses to scale their digital marketing and advertising efforts efficiently and effectively . Our innovative solutions integrate AI-powered technology with tailored strategies backed by decades of experience, delivering measurable results for our clients worldwide.
  
  Role s ummary
  
  LocaliQ is seeking an experienced and visionary SVP, Chief Marketing Officer (CMO) to lead our marketing initiatives and drive the company's growth trajectory. The SVP, CMO will develop and execute comprehensive marketing strategies that elevate brand awareness, drive customer acquisition, and oversee our Business Development Representative (BDR) and performance marketing programs. This role requires a dynamic leader with a proven track record of accelerating growth and enhancing brand presence in the digital marketing industry.
  
  Key Responsibilities
  
  
  • Develop and implement overarching marketing strategies aligned with company growth goals
  
  
  
  • Oversee brand positioning, messaging, and identity to ensure consistency across all channels and in target markets
  
  
  
  • Run lead and demand generation initiatives-including managing BDR and SDR programs-to drive qualified leads and customer acquisition. Must utilize multi-channel marketing campaigns, including digital, content, SEO/SEM, and events.
  
  
  
  • Collaborate closely with Product to define go-to-market strategies for new features and services.
  
  
  
  • Oversee customer feedback mechanisms and integrate insights into marketing plans.
  
  
  
  • Leverage data analytics to measure campaign performance and inform decision-making.
  
  
  
  • Set KPIs and regularly report on marketing metrics to the executive team.
  • Build, mentor, and manage a high-performing marketing team.
  
  
  
  • Foster a culture of innovation, collaboration, and continuous improvement.
  
  
  Qualifications
  
  Education
  
  
  • Bachelor ' s degree in Marketing , Business Administration, or a related field.
  
  
  
  • An MBA or advanced degree is highly preferred.
  
  
  Experience
  
  
  • Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role.
  
  
  
  • Proven success in the SaaS, MaaS (Marketing as a Service) , or technology sectors.
  
  
  Skills & Competencies
  
  
  • Strong strategic thinking and analytical skills.
  
  
  
  • Expertise in digital marketing, branding, and demand generation.
  
  
  
  • Excellent leadership and team management abilities.
  
  
  
  • Exceptional communication and interpersonal skills.
  
  
  
  • Proficiency with marketing automation tools and CRM systems.
  
  
  Preferred Qualifications
  
  
  • Experience scaling a high-growth technology company.
  
  
  
  • Knowledge of international markets and global marketing strategies.
  
  
  
  • Background in data-driven marketing and personalization techniques.
  
  
  What We Offer
  
  
  • Outstanding Benefit options include Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
  
  
  
  • Generous MTO Time off package including Company Paid Holidays
  
  
  
  • Energized and passionate team with a fun and flexible workplace

#LI-NR2
#LI-REMOTE

The annualized base salary for this role will range between $250,000 and $285,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
recblid 4revf8yvow04p3ox3bnd9mcmhvejaw

Apply Now