Activation Marketer at Horizontal Talent in Maplewood, Minnesota

Job Description:

Our client is seeking a dedicated Activation Marketer to join their dynamic team. This role is integral to the Industrial Specialty Division, focusing on Specified Construction Portfolios. The successful candidate will be responsible for coordinating awareness, demand generation, and lead generation programs, facilitating content health initiatives, and engaging in activation marketing process improvement projects to drive growth.

Key Responsibilities:
- Manage organic digital marketing and customer education tactics to drive awareness of overall market presence, key product differentiators, engagement opportunities, and new product introductions.
- Ensure optimal product content health on digital platforms and distributor websites.
- Collaborate with the events manager to facilitate tradeshow and event presence.
- Optimize association engagement.
- Generate architect and specifier leads to drive sales pipeline.
- Support activation marketing program health initiatives as needed.

Desired Knowledge, Skills, and Abilities:
- Ability to track and communicate project details for planning execution and performance of projects.
- Proven experience in driving projects forward to completion to meet deadlines by collaborating across teams, taking initiative, and problem-solving.
- Knowledge of marketing communications best practices.
- Excellent written and verbal communication skills.
- Experience planning and facilitating event booths.
- Proficiency with digital marketing platforms.
- Undergraduate degree in business, marketing, or a similar field.
- Two-five years of experience working in a complex matrix corporate setting.

Education:
- Undergraduate degree in business, marketing, or a similar field.

Skills Required:
- Digital Marketing
- Documentation/Technical Writing
- Commercial Construction
- Data Administration
- Communications Management
- Copy Writing
- Detail Oriented
- Project Management
- Marketing Communications
- Budgets
- Marketing

Our client is committed to fostering a diverse, equitable, and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.


Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $24 - $26 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.