Product Marketing Manager, Lifecycle at Meta in Burlingame, California

Job Description:

Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. In Meta Reality Labs, we have a Business Group that includes the business, marketing, insights, and sales functions. Within this team, the PMM (Product Marketing Manager) organization leads Product Launch Strategy and In-Market business growth. It's an exciting time to join the Wearables PMM team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth - and plan for an expanded portfolio of products in the future. With loads of new software capabilities each month, Ray-Ban Meta Smart Glasses just keep getting better. As our customer base grows, we need a PMM to join our team to build the lifecycle strategy from the ground up. We're looking for a Product Marketing Manager to lead lifecycle strategy for Wearables, focused on education, discovery feature discovery, retention and engagement. You'll partner closely with marketing & product to understand the key moments in the customer journey, and deliver valuable and effective communications across a mix of channels, including email, push, Meta View app, Ray-Ban Meta audio cues, and other Meta channels. In partnership with Data Science, you'll identify key behavioral signals & accompanying customer experiences that increase retention & engagement. In partnership with the Software PMMs, you'll develop frameworks and operational models to support feature launches, as well as on-going engagement with existing high value features. In this role, you'll join a team of In-Market Wearables PMMs, working in service of accelerating the next phase of growth for Meta Wearables world wide.

Product Marketing Manager, Lifecycle Responsibilities:

• Develop lifecycle program for wearables from the ground up


• Partner closely with data science & marketing to identify key moments across customer journey that educate, delight, and engage our customers


• Partner with Software Product Marketing to support on-going discovery, education and engagement with software experiences as they continuously improve


• Partner with growth functions across product, marketing and PMM to turn customers into advocates with their friends and family


• Deliver cross-channel, customer-centric programs focused on retention and engagement

Minimum Qualifications:

• 7+ years professional experience in product marketing, lifecycle marketing or CRM


• Experience developing lifecycle strategy from the ground up


• Experience leading projects that are highly cross functional in nature, and require both quantitative and creative, qualitative thinking


• Experience synthesizing qualitative and quantitative insights inform strategy


• Experience working with cross functional, matrixed teams with high degrees of ambiguity


• Effective communication skills (documents, presentations)


• Experience with global products, consumer tech or CPG brands that continuously evolve and need on-going customer education & lifecycle management


• BA/BS degree

Preferred Qualifications:

• Product marketing, lifecycle marketing or CRM experience with strong track record of driving business growth


• Prior experience with Consumer Electronics & lifecycle strategy


• Prior experience working across a portfolio of products - comfort with projects that work across a multi-product portfolio and/or go deep on any on product


• Experience driving initiatives that have not been done before - setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment.


• 7+ years professional experience in product marketing and/or technology


• MS/MBA degree or equivalent experience

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$158,000/year to $223,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now