(USA) Senior Manager, Marketing Planning And Strategy at Walmart in San Bruno, California

Job Description:

What you'll do at



Position Summary...


What you'll do...


The WMC Growth Marketing team is seeking a Senior Marketing Campaigns Manager with extensive experience in developing marketing campaigns, utilizing marketing technology to design customer journeys, and leveraging data to drive decisions. The ideal candidate will excel in cross-functional collaboration and have a proven track record in B2B marketing.

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  Develop and optimize B2B marketing campaigns that create engaging, personalized customer journeys based on their lifecycle stages.


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  Utilize marketing technology to design, build, and launch omni-channel customer journeys that deliver measurable impacts on key segments.


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  Leverage WMC's first-party data to analyze customer behaviors, identify opportunities, and optimize marketing strategies.


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  Collaborate with cross-functional teams including Partner Development, Sales, Product Marketing, and Business Operations to ensure cohesive and effective campaign execution.


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  Contribute to WMC's culture, mission, and goals by building relationships, operating with excellence, staying curious, and embracing a growth mindset.

Minimum Requirements

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  Bachelor's degree in Business, Marketing, Communications, or a related field and 3 years of experience in marketing or a related field OR 7 years of experience in marketing or a related field.


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  Extensive experience in B2B marketing campaign development, with a proven ability to design and optimize personalized customer journeys.


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  Proficiency with martech tools such as Salesforce Sales Cloud, Salesforce Marketing Cloud, Google Analytics, Adobe Analytics, and social media analytics tools for Meta and LinkedIn.


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  Strong data-driven mindset with experience in using attribution models and experimentation to measure the incremental lift of customer journeys.


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  Impeccable communication and organizational skills that facilitate effective cross-functional collaboration and project execution.


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  Ability to rapidly assess and adjust priorities in a dynamic, fast-paced environment.


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  Comfortable giving and receiving feedback, dealing with ambiguity, and engaging in challenging discussions.

Preferred Qualifications

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  10 years of experience in marketing or a related field.
  


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  5-7 years of experience in B2B marketing, with a proven record of driving revenue at scale.


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  Salesforce Marketing Cloud certification or similar certifications.


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  Expertise in cross-channel and cross-platform marketing and media landscape, with experience in evolving analytics and measurement capabilities.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices.


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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart.


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Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00
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San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Additional compensation for certain positions may also include:
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- Stock
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Minimum Qualifications...



Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.


Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.




Preferred Qualifications...



Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.


Leading cross-functional projects, Marketing or related field, Supervisory experience


Masters: Business Administration




Primary Location...



850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America



About Walmart



At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?


Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.



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