Senior Manager, Mobile Performance Marketing | Irvine, CA at Blizzard Entertainment in Irvine, California

Job Description:

Team Name:

Job Title:
Senior Manager, Mobile Performance Marketing | Irvine, CA

Requisition ID:
R024270

Job Description:

Job Title: Senior Manager, Mobile Performance Marketing | Irvine, CA

Location: Irvine, CA (Hybrid)

We're looking for a Senior Manager to join our mobile user acquisition team in Irvine, CA, and help lead buying for global user acquisition and retargeting campaigns. You will be the expert on a set of channels, focused on campaign set-up/management, optimizations, and innovating the channel mix and UA tactics.

A typical day may include performance reviews, setting up new campaigns, optimizing against ROAS and other KPIs, discussions around creative needs, meetings with core ad partners, or reaching out to new partners to discuss capabilities.

The role also has a manager component, helping to grow and mentor UA buying specialists (1+) and occasionally leading an external agency. This is a critical role for the company with a lot of growth potential and the opportunity to directly shape mobile UA at Blizzard.

Key Responsibilities

Channel Development and Campaign Management:

• Develop and implement comprehensive buying strategies on your core channels to improve campaign efficiency and innovate


• Activate digital marketing campaigns across multiple channels, including Meta Ads, Google Ads, Apple Search Ads, Snap, TikTok, SDK networks, and programmatic networks


• Monitor and optimize campaign performance on an ongoing basis to ensure maximum return on investment


• Data Analysis and Reporting:
  
  
  
  • Use analytics tools to monitor campaign performance and user engagement
  
  
  • Leverage data to make informed decisions and refine marketing approaches
  
  
  • Provide regular reports on campaign performance, insights, and takeaways to senior management and partners
  
  
  
  

Budget Management:

• Partner with game UA strategist on media planning and budget forecasting


• Accountable for responsible investment and budget management on your channels; take ownership of financial tracking, making sure the team is set up to ensure proper billing and payment

Leadership and Collaboration:

• Lead and mentor user acquisition specialists. Champion a collaborative environment and support the professional development of team members


• When applicable, help manage external agency buying support


• Collaborate with key media vendors and build partnerships that deliver innovation and strong results


• Work closely with the game's UA strategist and other departments, including product management, brand marketing, product marketing, finance, and analytics, to ensure a cohesive approach to user growth.

Key Attributes

• Great communication and interpersonal skills, and an ability to communicate with both business and technical teams as well as management effectively


• Analytically minded with the ability to granularly analyze complex data and make clear strategic recommendations


• The entrepreneurial spirit of taking ownership and getting results


• Motivated and passionate with an ability to work in a self-directed, fast-paced environment

• Bachelors degree in Marketing, Business, or related field


• At least 5-7 years of experience in digital marketing, with a strong focus on user acquisition in the mobile gaming or related digital entertainment industry


• Direct experience in platform directly setting up and optimizing campaigns across multiple channels


• Hands-on experience with mobile measurement partners like AppsFlyer and working inside ad platforms like Meta Ads, Tiktok, and Google Ads


• Experience with both new player acquisition and re-engagement campaigns


• Track record of optimally running and scaling user acquisition campaigns with positive results


• Deep understanding of digital marketing channels, analytics, and user behavior


• Understanding in SKAN 4.0 measurement frameworks and guidelines


• Strong analytical skills and able to translate data into actionable insights

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;


• 401(k) with Company match, tuition reimbursement, charitable donation matching;


• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;


• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;


• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .

In the U.S., the standard base pay range for this role is $105,120.00 - $194,400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.