Senior Manager, Mobile Growth Strategy | Irvine, CA at Blizzard Entertainment in Irvine, California

Job Description:

Team Name:

Job Title:
Senior Manager, Mobile Growth Strategy | Irvine, CA

Requisition ID:
R024269

Job Description:

Job Title: Senior Manager, Mobile Growth Strategy | Irvine, CA

Location: Irvine, CA (Hybrid)

We're looking for a Senior Manager, Mobile Growth Strategy, to join our mobile user acquisition team in Irvine, CA, and help lead global user acquisition and retargeting strategy. You will be instrumental in driving growth and engagement for a Blizzard mobile game(s), focused on planning UA campaigns and setting the strategic roadmap + learning agenda for your game(s) to connect with new and lapsed users effectively and efficiently.

A typical day may include meetings with finance to plan upcoming budgets, joint projects with Product Marketing to optimize the onboarding funnel, pitching new creative needs to Brand Marketing, partnering with the Activation team on test design, or planning the UA strategy for the next quarter. This is a critical role for the company, with much growth potential and the opportunity to directly shape mobile UA at Blizzard.

Key Responsibilities

Strategy Development:

• Develop and implement comprehensive user acquisition strategies that align with the company's goals and objectives


• Collaborating across teams to create a framework for the Activation (Performance Marketing buying team) to operate against - including elements such as market priority, audiences, messaging, flighting/budget allocations, channel direction, UA vs re-engagement split, and KPIs


• Partner with buying team to ensure channel mix and media plan align with strategic framework


• Analyze market trends and performance to adapt strategies to increase opportunities

Data Analysis and Reporting:

• Use analytics tools to monitor campaign performance and user engagement


• Leverage data to make informed decisions and refine marketing approaches


• Provide regular reports on campaign performance, insights, and takeaways to senior management and partners

Campaign Management:

• Work with Activation and Analytics teams to optimize campaign performance on an ongoing basis to ensure maximum return on investment


• Oversee the user acquisition budget, ensuring optimal allocation of resources across various campaigns and platforms

Leadership and Collaboration:

• Represent UA in cross-functional meetings, speaking to topics such as quarterly strategy, performance updates, or pitching new ideas


• Champion a collaborative environment and strong working relationships with activation and partner teams


• Work closely with other departments, including product management, brand marketing, product marketing, finance, and analytics, to ensure a cohesive approach to user growth

Key Attributes

• Great communication and interpersonal skills, and an ability to communicate with both business and technical teams as well as management effectively


• Analytically minded with the ability to granularly analyze complex data and make clear strategic recommendations


• The entrepreneurial spirit of taking ownership and getting results and also conducting financial analysis of business opportunities to meet and exceed goals


• Motivated and passionate with an ability to work in a self-directed, fast-paced environment


• Creative problem solver with a problem-solving approach

• Bachelors degree in Marketing, Business, or a related field


• At least 5-7 years of experience in digital marketing, with a strong focus on user acquisition in the mobile gaming or related digital entertainment industry


• Track record of optimally running and scaling user acquisition campaigns with positive results


• Deep understanding of digital marketing channels, analytics, and user behavior


• Experience with mobile measurement partners like AppsFlyer and working inside ad platforms like Meta Ads, Tiktok, and Google Ads


• Understanding of SKAN 4.0 measurement frameworks and guidelines


• Strong analytical skills and ability to translate data into actionable insights


• Excellent leadership and communication skills

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;


• 401(k) with Company match, tuition reimbursement, charitable donation matching;


• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;


• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;


• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .

In the U.S., the standard base pay range for this role is $105,120.00 - $194,400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.