Posted in Marketing 3 days ago.
Type: Full Time
Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what's next. Powered by the nation's largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation's largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.
Job Summary
The Manager of Solutions Strategy is a critical role responsible for developing and managing value propositions, claims, and positioning across all Comcast Business solutions, segments, and key verticals. This role ensures that Comcast Business's value proposition and solution strategy are seamlessly translated into messaging across both internal and external channels, including customer messaging, sales enablement materials, press releases, and analyst/award submissions. The role also involves building out claims and positioning tailored to key verticals, customer segments (with a key focus on Enterprise), and cross-product solutions, ensuring alignment with Comcast Business's broader strategic goals.Job Description
Core Responsibilities
Support the planning process for upstream product/solution launches by developing value propositions and claims associated with new solutions, solution enhancements, and analyst/award recognition.
Leverage market research, industry trends, and competitive analysis to develop a deep understanding of target markets and customer needs, acting as a subject matter expert (SME) to influence claims and messaging creation.
Partner with Solutions Strategy and Analyst Engagement leads to create robust value propositions that include unique positioning for solutions, key verticals, and customer segments.
Own the development and maintenance of solutions marketing roadmaps, playbooks, and claims guidelines to support consistent product positioning.
Partner closely with Marcom, Digital, and Channel Enablement teams to influence messaging for both internal and external tactics, including customer/prospect communications, sales enablement materials, dotcom, and PR/corporate communications.
Collaborate with product management, marketing, and corporate communications teams to align messaging with strategic commercial priorities.
Play a key role in leveraging analyst and award submissions, to bolster CB's overall posture and ensure consistency across messaging/positioning.
Monitor the competitive landscape, market trends, and analyst feedback to keep claims and messaging relevant and differentiated.
Provide support to the Senior Director in executing key initiatives such as market opportunity analysis and commercial strategy development.
Organize and manage claims and associated substantiation, lead legal reviews as a subject matter expert in claims validation, and help develop a point of view on aspirational claims to pursue.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Disclaimer:
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Product Marketing; Marketing; Strategy Development; Value Propositions; Strategy Plan
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
PDN-9d4cae70-7bad-4c9a-b912-a82715f1c4da
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