Director - Brand Marketing (Experis) at Manpower Group in Milwaukee, Wisconsin

Job Description:

The purpose of the Director - Brand Marketing position is to lead brand & product marketing strategy, coordination, and alignment of the marketing planning and execution for one or more of the North America brands. The position will also serve as a Lead or Priority Country Brand Marketing Representative and will provide brand direction and guidance on our Global Brand Marketing strategy. Internal stakeholders include the Global and North America Brand Leadership team, who provide direction and ongoing input on key priorities. The role will work in partnership with Global Marketing, to support the Center for Local and Local for Global strategy. This role drives execution of marketing plans to grow revenue and market share.

Making an Impact
• Design the brand marketing strategy to position the brand as a leader in the industry with key audiences which can include B2B (clients) and B2C (talent) in priority markets globally.
• Execute the brand marketing strategy to position the brand as a leader in the industry with key audiences including B2B (clients) and B2C (talent) in the US and Canada.
• Design and execute North America product marketing offers and campaigns shared and designed within the global brand framework.
• Be known as a domain expert in the industry, monitoring key trends to anticipate and propose new growth ideas, product offerings and thought leadership.
• Coordinate market research priorities to drive strategic insights and identify any new opportunities, in partnership with the North America Marketing Intelligence and Global Insights teams.
• Coordinate with North America Marketing Intelligence to monitor actions of direct and in-direct competitors and tailor brand messaging and marketing strategies to drive unique differentiation in the US and Canada.
• Partner with the Global Insights team to develop and execute Thought Leadership research and associated publications to support the brand positioning both internal and external.
• Lead the marketing strategy, and campaign plans for the priority services. Manage all branding, positioning, and messaging to attract and engage clients and talent.
• Work in partnership with Marketing Leadership, Brand Leadership, Global Marketing, Integrated Marketing, Digital Marketing, Events, Market Intelligence and Sales Enablement teams to develop marketing programs to drive new client opportunities to achieve brand growth objectives.
• Participate with Global Marketing, foster a collaborative, agile culture with other markets in priority countries, sharing best practices and scaled learnings.

People Leadership
• Manage, inspire and lead a team committed to providing exceptional brand direction and guidance for our global brand marketing strategy.
• Average span of control 3-5 direct reports and indirectly manage all brand marketing resources.
• Manage/drive talent planning for area of responsibility and helps develop, promote and explain the vision, objective, initiatives and process goals.

Your Typical Day and Other Key Details
• Working with Global Brand Leaders, Global Marketing and North America Brand Leaders
• Directing Teams on Marketing Strategy, Execution and Activation
• Manages brand marketing plans, scoping of initiatives, brand marketing budget and funding requests
• 10% Travel
• Remote Position
• No Physical requirements
• Must be able to work with multiple marketing and sales enablement teams in a collaborative inclusive environment

Qualifications:

Required
• Minimum 8 years of progressive marketing experience driving marketing planning and execution in the technology or human capital industry.
• Analytical: Proven ability to work through client, pricing and operational data to find opportunities and actionable insights that are not readily apparent and clearly communicates to a diverse set of business stakeholders
• Digital: Awareness of digital marketing inbound and outbound strategies and demand gen (SEO, web, social media, etc).
• MarTech: Technology, marketing and data analytics platform literacy and social media awareness. (e.g. CRM, marketing automation, analytics).

Nice to Have
• Education: Bachelor's degree in marketing, business, IT or related field.
• Collaboration: Experience working for a mid-large sized global matrixed organization.

ManpowerGroup is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status.

A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals.

Reasonable accommodation during the interview process can be provided. Contact talentacquisition@manpowergroup.com for assistance.