Wells Fargo is seeking a talented Lead Business Execution Consultant to join our growing Marketing Audience Operations team as part of Enterprise Marketing Services organization. In this role you will partner with stakeholders and play a pivotal role as an analytical consultant for various marketing campaigns aimed at maximizing financial returns, assessing key marketing levers for future optimization, and providing strategic consultation on marketing data to enable marketing campaigns. Additionally, you will be responsible for developing and implementing marketing strategies that drive growth and engagement, while continuously improving campaign performance and efficiency.
In this role, you will:
Lead and develop strategic efforts with the Line of Business that will lead to Marketing campaigns, specifically advising on available data to target, segment and personalize to achieve campaign strategies
Lead the strategy and resolution of highly complex and unique challenges related to Audience Operations that require solid analytical skills, extensive knowledge of Business Execution, and understanding of marketing, delivering longer term and large scale solutions
Coordinate and consult with Audience Operations Delivery team to ensure audience development is completed according to campaign strategies
Partner closely with Channel Strategy and Governance to effectively translate strategy into execution, ensuring channel capabilities are effectively leveraged for optimized campaign design
Manage the Audience Operations deliverable schedule and workflow calendar to ensure execution work is delivered on-time
Maintains awareness of key Regulatory and Compliance campaign requirements to ensure applicable exclusions are included within campaign targeting strategies
Able to build and deliver a campaign leveraging Audience Operations platforms for building and channel activation
Consult and coach Marketing through the Operational & Workflow steps necessary to complete the marketing lifecycle, maintaining strong partnership with Channel Execution throughout and completing the workflows (as defined in Procedures) where necessary
Provide leadership to identify and design the development of new data-based solutions that drive process efficiency, speed to market and mitigate risks
Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership with the ability to present to senior executives across multiple business units
Required Qualifications:
5+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
Experience working in Marketing Execution functions, supporting the operational and analytical strategic delivery of marketing campaigns
Knowledge and understanding of marketing analytics with Adobe Audience Manager, Pega or other analytics tool used to inform marketing strategy and execution
Ability to prioritize and manage multiple workstreams, initiatives, and deliverables simultaneously
Strategic consultant with experience mapping out a strategic roadmap with marketing leadership
Job Expectations:
Willingness to work on-site at stated location on the job opening.
This role offers a hybrid work schedule.
Ability to travel up to 10% of the time.
This position is not eligible for Visa sponsorship.
Posting locations:
Charlotte
Required location(s) listed above. Relocation assistance is not available for this position.
Posting End Date: 23 Nov 2024 *Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
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