The Digital Presence Manager (DPM) will be the point of contact for clients and sales reps, and work to ensure the successful management and execution of digital presence campaigns. This includes a focus on search engine optimization(SEO),or ganic social media marketing campaigns (SMM),social content promotion, local listings, and websites. They will provide best-in-class customer service, detail-oriented account management, strategic oversight, and excellent cross-team collaboration.
An effective DPM has great aptitude in building and maintaining customer relationships. They also possess excellent planning, leadership, and project management abilities which they will use to coordinate and advise clients, sales, peers, and supervisors.
Key Responsibilities:
Build and maintain strong interpersonal client relationships, beginning at the account onboarding stage
Conduct regular review and reporting calls with clients to discuss marketing campaign performance and strategy
Ongoing project management, collaboration and organizing to ensure successful delivery of SEO and social media marketing campaigns
Manage and coordinate requests for clients with digital listings and website products
Manage and maintain Facebook boosted post spend to support organic social media campaigns
Keep up to date on latest industry trends
Build strategy and establish performance baselines
Skills Required or Preferred:
Excellent understanding of marketing concepts, value, and best practices of owned and earned media, particularly around SEO and social media marketing
• Basic understanding of website setups, including key areas that impact SEO performance and online visibility
Ability to communicate different marketing strategies and tactics to clients in a way they can comprehend and trust
Excellent analytical and presentation skills, including the ability to decipher data into actionable items so clients can collaborate with us and understand how our work is benefiting them
Superior customer service skills, including the ability to build long-term relationships, present new ideas, and assist with client upsells
Excellent communication and interpersonal skills, including the ability to communicate at various levels across companies, and internally across departments with highly skilled specialists
Ability to work independently and as part of a team, as well as work remotely
Proven project management, organizational, and time management skills
Ability to stay up to date on latest industry trends; and articulate them clearly and confidently
SEO Tools - Google Analytics, AdWords, Search Console
Social Tools: Facebook: Business Manager, Ads Manager, Audience Insights and equivalents within additional social media sites, social relationship platforms (i.e., Spredfast, Sprinklr, Sprout, etc.), brand monitoring software (i.e., Brandwatch, Meltwater, etc.)